The reality is that many companies forget that their first exporting experience should be in the Canadian market. We know that companies that deal with neighbouring provinces often improve, allowing them to better tackle markets in other countries. This is the first aspect.
There is a second aspect.
We have implemented programs. We are responsible for the Quebec-New England trade corridor. Specifically, we have implemented the Corex Program to foster relationships between local companies and those in the north-eastern United States. This program uses a B2B platform in particular. There are meetings between companies to promote exchanges and relationships, including training sessions for the participating companies. A number of chambers of commerce also provide training programs. We often invite partners like the federal government to go on tours to raise awareness and attract businesses.