I want to quickly chime in, even on that last question about the regional side, and recognize that there are at least two sides to this coin. There is also a consumer side, especially in rural communities where they don't have some of the stores and where the amount of consumer choice might be far less than what is available in an urban community. That ultimately means that they've often not had the choice or they've had to rely on, let's say, the Sears catalogue, if we go back decades.
E-commerce has created a far more level playing field from a consumer perspective in terms of massively increasing consumer choice. I would argue that if what we did was to say to every one of those micro-businesses, wherever they're located anywhere in the world, that one of their obligations is to collect and remit Canadian sales taxes, we're going find that many of those consumers are going to face the frustration we face from time to time of being told, sorry, they don't sell into our jurisdiction because the costs are simply far in excess of the kind of revenues it would generate.
Yes, it makes it easier for Canadian sellers because they don't face that competition, but from a consumer choice perspective, particularly in some of the regions where there is traditionally less choice, it makes a big difference.
In terms of payments, to your specific question, we're already seeing a lot happening, but frankly, we see far more happening in the United States with innovative payment services. We're very proud of our banking system and how secure it happens to be, but what it also means is that type of disruptive innovation in the financial payment sector is happening at a far faster pace in the United States than in Canada. Part of it is that we get the benefits of a secure banking system, but we also don't get the type of disruptive innovation that we're seeing elsewhere. Longer term, that's a real risk to the growth of e-commerce.
