It's to better understand our audience. They taught us a lot, those two conferences. The second one was for $60,000, in which we rolled out a presentation tour. We went to 13 schools in southwestern Ontario and spoke to more than 5,000 students, of which 53 called upon our services and asked to be put in touch with the post-secondary French language learning experiences that were best suited for them.
On March 27th, 2012. See this statement in context.