Thank you.
Previously, we also heard about the challenges faced by commercial radio. I’m very sensitive to the fact that businesses need to be able to thrive.
However, in our recommendations, we must ensure that we’re not just wasting our efforts, and we need to aim directly at the heart of the issue. A correlation has been drawn between the francophone music quota of 65% and the decline in ratings for traditional radio. We also observe, for example, a decline in traditional television viewing in favour of digital platforms, and a decrease in the consumption of print media in favour of digital media.
Do you know if there is any evidence or studies that support the link between having high quotas for French‑language music and the decline in audience ratings?