The key factor that enables unions to provide employers with guidance is the fact that we know what people need.
Of course, there is the financial aspect, but there is also the quality of life aspect. Unions are often mobilized when people have problems in their workplace. So if we work together—employers and unions—to improve not only benefits, but also the onboarding of new employees, training, scheduling and vacation time, for example, that will not only attract new people, but also help retain them over time.