That's a great question. In fact, the marketing campaign is one way. That's only going to touch maybe a quarter of the veteran population that's transitioning into Houston. The best way though is word of mouth, what we call in the Marine Corps the lance corporal underground or in the U.S. Army they call it the E-4 Mafia. That's really buddies telling buddies about how they got their VA benefits or how they found the great job they have. That is really the most effective form of marketing we can rely on.
Of course, we employ geofencing and social media tactics apart from our coordinated marketing campaign that we launched with the chamber of commerce. That's extremely effective, but one of the other most effective ways veterans find out about the suite of services is through that no-wrong-door approach. Technically they can walk into our transition centre and receive services from all the organizations that are co-located here, but if they come in electronically, either via word of mouth or via social media or the marketing campaign, they then have access to all 40 different organizations based on the needs assessment that they take on the front end. Each of those organizations, while it is talking to the veteran.... if I'm talking to a veteran about employment services and I realize they need help with VA benefits, I can then go into the system and refer them to organizations that provide the services to achieve VA benefits.
It's that no-wrong-door approach that really allows that and really holds those organizations more accountable and makes sure that no veterans fall through the cracks.