Mr. Speaker, we are working on stimulating Canada's economy. Obviously the agriculture sector is part of that. We have just launched an initiative that we are calling “Canada Brand International”, for products from Canada. We ran a pilot project at a grocery store and the results were surprising.
If we put a maple leaf logo on a product from Canada, sales go up 70%. If we say on the product that it is made from Canadian potatoes, strawberries or tomatoes, sales go up 100%. It is very interesting.