Environment committee  Actually our revenues.... The other split to be considered is our signature event portfolio and our grant portfolio. It's not that the corporations make up the remaining 75%. They would probably represent about 20% of our income, so in fact, they are lower than the individual don

Environment committee  We're in a unique position. Our foundation is strictly a fundraising foundation, so 100% of the activities we do are fundraising efforts.

Environment committee  Yes. Absolutely.

Environment committee  Yes.

Environment committee  That's an excellent question. CVC does have a marketing department with experts. If it's something that's easily assessed in terms of reach and output, it's very easy to put a cost to it using standard marketing formulas. It becomes much more difficult when we're creating opportu

Environment committee  No, we weren't involved. As Mike mentioned, it was outside of the boundaries of our watershed.

Environment committee  Definitely the private sector corporate contributions are just one part of our fund-development portfolio, and we have a very robust individual donor program.

Environment committee  Probably about 25% of our annual donations would come directly from individual households.

Environment committee  Absolutely. In fact, one of our ultimate motivations is always to instill that appreciation and understanding in anyone we work with at any level—volunteers, donors, business owners—because it's really their engagement and their true involvement that's going to make the long-term

Environment committee  Yes. We're definitely finding that if we look at a community context and track involvement, say in Orangeville, the businesses that have become involved over the past decade—it's been a long campaign—have steadily increased their level of involvement. It's gone from general inter

Environment committee  Thank you. Yes, it's a combination of approaches and efforts that we take. With the larger companies we do quite extensive prospect research to understand their values, their motivations, their history of giving, and then generally the initial approach happens either by me or an

Environment committee  No, for us we have both portfolios. We have the corporate grants, corporate donations, which would constitute the charitable contribution, because they're voluntary with no expected return or benefit. Then we have the sponsorship and cause-related marketing arrangements that are

Environment committee  Yes, we do have a code of ethical standards that is published on our website. We also adhere to the standards of the Association of Fundraising Professionals. As an individual member, I adhere to their code of ethical standards, and our agency belongs as well.

Environment committee  I won't lie and say that it's easy. I think from a very practical point, we have a very solid gift-acceptance policy that's approved by our board of directors and reviewed on a biannual basis. It's available to the public. It's incredibly transparent. For example, it speaks to th

Environment committee  Yes.