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Canadian Heritage committee Good morning, Madam Chair and members of Parliament. My name is Wendy Freeman and I am the president of CTV News. With me today are my colleagues Richard Gray, vice-president and general manager of radio and TV, Ottawa and Pembroke, and national head of CTV Two News; Kevin Gol
May 3rd, 2016Committee meeting
Wendy Freeman
Canadian Heritage committee We currently provide APTN all our video. We have a transaction through which we provide them everything. A lot of the videos you see on their newscast and on APTN, we give them. We've been doing that for many years and we will continue to do that.
May 3rd, 2016Committee meeting
Wendy Freeman
Canadian Heritage committee The interesting thing is that our ratings continue to remain high. It's the advertising revenue that we're losing. Most of our local newscasts are still doing quite well. It's really the revenue that's going down. There are still a lot of eyeballs on the shows.
May 3rd, 2016Committee meeting
Wendy Freeman
Canadian Heritage committee Richard may help me out on this, but they were mostly in the larger markets—Toronto, Ottawa—those markets that are still doing quite well. What's happening is that advertisers are now moving over to digital. We're trading in big advertising dollars for digital dimes. They're movi
May 3rd, 2016Committee meeting
Wendy Freeman
Canadian Heritage committee We have adapted and we continue to adapt. We have digital-first cultures in all our newsrooms now. The problem is, though, that we have to be everything for everyone. We have to be on every device. I always give the example of my family. We have to be on Snapchat and on YouTube
May 3rd, 2016Committee meeting
Wendy Freeman
Canadian Heritage committee For us, it's about covering the news. If there is a story in your constituency, we'll be there. That's what's important to us. It's about being where the news is. I can't talk for what the CBC chooses to cover, but I know that if there's news, we think it's news, and we deem it
May 3rd, 2016Committee meeting
Wendy Freeman
Canadian Heritage committee Again, it's very costly for our local stations to do what we used to call “cut-ins” during the federal election. What we did provide instead, though, was a constant local ticker in your region, and we did provide locally who was ahead and who was winning, etc., but again, it was
May 3rd, 2016Committee meeting
Wendy Freeman
Canadian Heritage committee That's a good question. I can't predict even five days out anymore, to be honest. Again, we really feel that mobile is key. As you know, for the younger generation millennials, an iPhone or a BlackBerry is part of their body, so it's important for us to be in that space at all
May 3rd, 2016Committee meeting
Wendy Freeman