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Canadian Heritage committee  Certainly. Nick will start us off; I will speak for a period of time, and Nick will wrap up the presentation, and then we'll carry on.

September 22nd, 2016Committee meeting

Hugo Rodrigues

Canadian Heritage committee  Thank you, Nick. You've heard in prior testimony to this committee what you no doubt already knew, that media are facing a revenue problem. Advertisers are able to exploit digital opportunities that offer more eyeballs and a larger audience share. This has irrevocably shifted ba

September 22nd, 2016Committee meeting

Hugo Rodrigues

Canadian Heritage committee  Good question. Mr. Kvarnstrom may be able to give you more details than I could on the matter. In general, the way people consume information in the various media has changed. Companies and the government are advertising differently. If a digital advertisement can reach 50,000

September 22nd, 2016Committee meeting

Hugo Rodrigues

Canadian Heritage committee  Certainly. I will refer to my answer to your last question. If I could reach 50,000 people by advertising in a digital media platform, whether through the website of my local newspaper, Google or Facebook, I would do so. For many communities, spending $500 on advertising in Go

September 22nd, 2016Committee meeting

Hugo Rodrigues

Canadian Heritage committee  I'll let Nick take a stab at this one, just so that he feels involved.

September 22nd, 2016Committee meeting

Hugo Rodrigues

Canadian Heritage committee  We're in the digital space so be it apps, be it website scalability, etc., as Peter spoke to, we can be found. Google any Canadian place name and media and you'll find the local media, and then click through and go to that site. The challenge you might face in terms of immediacy

September 22nd, 2016Committee meeting

Hugo Rodrigues

Canadian Heritage committee  Twitter is a platform. It is just another platform where journalists have done journalism, but in 140 characters. It is certainly a whole other debate, perhaps for another committee at another time, whether a tweet is journalism. It is just a platform that journalists and other p

September 22nd, 2016Committee meeting

Hugo Rodrigues

Canadian Heritage committee  I will kick it off briefly. I completely agree. That is part of the fun of being in that space as a journalist. It allows us to interact with our audiences with a speed, immediacy, and depth we have never had before. You would have to wait for the phone call to come in, the lette

September 22nd, 2016Committee meeting

Hugo Rodrigues