Finance committee  The charities pay the Mobile Giving Foundation; they don't pay us. The Mobile Giving Foundation is a separately incorporated body. I don't have particular statistics on whether there is an average fee or whether it's a transactional fee. It's something I can look into. What's

Finance committee  It's not to say it hasn't been done, but I haven't seen those demographics. I will check, and if we have them I'd be happy to file them with the committee. We do public polling every year, and this year we ran a survey, hired a company called the Quorus Consulting Group, that ra

Finance committee  Only 8% reported that text donation would replace their traditional means; 90% of mobile users said they'd do it again; and 83% said they'd recommend that someone else do it again. But only 8% said they saw it as replacing their traditional means of making donations.

Finance committee  There's a keyword associated with the charities. I'll give you an example. A hospital in Toronto wanted to use this platform to run a campaign. We went to the Toronto Raptors, who put the five-digit short code up on the screen, along with the keyword, which might have been “hos

Finance committee  At a Raptors' game.

Finance committee  It hasn't be set up that way. We would have to engage Elections Canada, the Canada Revenue Agency and, potentially, provincial agencies, before we could. We may have the U.S. experience to draw from, given that yesterday, as I said, the Federal Elections Commission in the U.S. re

Finance committee  I'm not the expert to make comparisons beyond North America. I do know that the text-to-donate channel works essentially the same in Canada and the U.S., based on a keyword and a five-digit short code. We have a few direct comparables, like the Haiti experience, but beyond that w

Finance committee  It's something we're considering and looking at, yes.

Finance committee  Sure. The Mobile Giving Foundation was established in the United States a few years ago. They approached us, I'm going to say in 2009, and asked if we would consider being the Canadian host for this organization. They set it up at precisely the right time here, because literally

Finance committee  We're not seeking any specific changes to the taxation framework. We have in interest in ensuring that any changes don't impact the efficiency or effectiveness of the program. If I could just use another 10 seconds, if we could encourage everyone with a federal cellphone to do

Finance committee  Yes, as an association we represent all of the incumbent wireless carriers, all of the new entrants, and all of the regionals—so, everybody.

Finance committee  Okay.

Finance committee  No. The way it works is that a charity will sign a contract with the Mobile Giving Foundation to have access to the platform, and that charity will get an invoice from the Mobile Giving Foundation in exchange for that access. The amount of the donation is passed through from th

Finance committee  Exactly.

Finance committee  It's not a source of revenue for the wireless companies in any way.