Information & Ethics committee  I don't have enough information to comment on that. I don't know.

Information & Ethics committee  We monitor opinions online. I'm sure some companies monitor behaviours online, but I'm not familiar with any trends. I don't have any information to share.

Information & Ethics committee  Currently I think we can do that. We just need to make sure that PIPEDA allows us to continue doing that, so that the work can stay in Canada and we can do it in an ethical way.

Information & Ethics committee  Well, there are some definitions in terms of what public data is. If what people write on Twitter or on some social forums is determined to be private data, then basically this work cannot take place in Canada, and social media research will be moved to other countries.

Information & Ethics committee  It often happens like it does with traditional market research. It might be a tracking study that takes place every week or every month for the next year, two years, or three years, so we can track trends over time. In that case, the research data is held until that particular pr

Information & Ethics committee  Sure. My intention, by my earlier remark, was to say that if I can't do it ethically, then I personally, in market research in Canada, won't be able to do the work.

Information & Ethics committee  In Canada—

Information & Ethics committee  But what will happen is that for other countries where they don't have the kinds of ethical standards that we do, off they go, they can do whatever they want, and their work will potentially harm, will be unethical, and will not be in the best service of Canadians, as it would ha

Information & Ethics committee  Well, there's ESOMAR in Europe, and there are CASRO and MRA in the U.S. I was on the committees for all of those social media research committees. We're all on board and all in the same place—which is that this kind of work needs to be done ethically—and we're all in the same pla

Information & Ethics committee  We do not enter sites for the purposes of engaging or communicating with people. We strictly observe—nothing more. That is what the essence of social media research is all about: listening only. There's no engagement.

Information & Ethics committee  In most cases they're actually very eager to know if something is happening that they should be made aware of. So when that does happen, they're on top of it, because they don't like it either, whatever that issue may be.

Information & Ethics committee  A lot of it comes down to respecting the different ways of communicating that people have. You were mentioning engagement. There's a lot of discussion on what is or isn't appropriate. In terms of social media research, where we are simply listening, we don't engage. There needs

Information & Ethics committee  These days, as Warren was saying, kids are being raised with privacy in the digital age. From the youngest age, this is a normal everyday conversation, whereas for many of us it didn't even come about until, let's say, 10 years ago. So this is brand-new information; it's complete

Information & Ethics committee  This is already part of what the MRIA code looks at. All information must be de-personalized. This is the exact same thing we are doing within the social media space. Our ethical standards are exactly the same as they would be for survey research. Names are not published in resea

Information & Ethics committee  There are two kinds of passwords. There is one kind where you must enter the password before you can actually enter the website and see anything at all. It is completely blind. You don't see anybody's names, photos, user IDs, comments, nothing, until you create a password and go