Industry committee  I believe it was Mr. Moisan who was talking about that. We call that the discoverability challenge. You create your product, but then no one knows about it until you get it into the market. As was mentioned, there's this new model of game development, whereby you give away the co

Industry committee  Sure. I understand that you don't want to hear about the ways other jurisdictions are handling this type of an issue, but I think I will start there anyway, which is to say that it is a global market—

Industry committee  Sure. It's a global market that we're working in. It's a fairly new industry that is actually developing and growing very rapidly. It's the kind of industry in which governments around the world are looking to have those companies created or moved to their jurisdictions because

Industry committee  For a typical member, the tax credit is actually probably used in almost every one of their products. That tax credit—

Industry committee  Sorry, for the tax credit percentages—

Industry committee  —sorry, the tax credit percentage is 40% of eligible labour, which is Ontario staff expenditures on creating the actual product.

Industry committee  Yes, as has been mentioned, there are federal tax credits for scientific research and experimental development, as well as provincial tax credits that are focused on the creation of entertainment software. Those are used by the different companies in Ontario to help them grow the

Industry committee  Thank you, Mr. Chair. Good afternoon. My name is Donald Henderson. I am the president and CEO of Interactive Ontario, or IO, as we call it. With me today is Sara Morton, who is a board member of Interactive Ontario. She is also a member of our research and advocacy committee. We

Industry committee  Both I and Ms. Morton will. I'm going to start and then she will—

Industry committee  Yes. We'll combine it into the 10 minutes.

Canadian Heritage committee  In Ontario, it's the larger projects that have professional writers because they're larger, more narratively driven projects, instead of something small that is played on a phone. Ubisoft Toronto is one of our members and they hire locally for writers.

Canadian Heritage committee  Chair, thank you. Definitely, there is a need to have a bunch of policies that work together to help support this very complicated industry. I think it was actually the ESA that had made submissions to the digital media strategy, as opposed to us, so maybe I'd let Jayson speak t

Canadian Heritage committee  Sure. I would say two things. One is that these triple-A games cannot be made in small centres. There's just not the talent there, and we've talked about that. However, in Ontario there are a lot of small companies, which could really be two or three people, and two or three tal

Canadian Heritage committee  Thank you, Peter. Good afternoon everyone. Interactive Ontario is a not-for-profit trade association. It was founded about 12 years ago. Our mandate is to assist our members in growing their businesses. Those are businesses in what we call the interactive digital media or IDM se