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Information & Ethics committee  Thank you, sir, and thank you to the committee. It was an honour.

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  I agree with everything you just said. I might add that the challenge with creating legislation in a quickly changing technology environment is the proverbial law of unintended consequences. It is generally thought of as a bad idea for the government to pick winners or losers i

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  We have not directly. I believe there was some interaction about two and a half years ago. I chair the privacy committee of a group called the Mobile Marketing Association. We were building out some standards a couple years ago, and I believe there was some interaction. It was

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  Yes, it was. I think the office was kind enough to offer some of their insights to the Mobile Marketing Association.

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  Absolutely. To be clear, though, I did not have direct intervention; there were folks on the team. I mean, in any multi-stakeholder process there will be a number of groups that interact. I believe the interactions were very valuable.

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  I think I would agree with the latter. In some respects, I think, we could learn from what you folks in Canada are doing. In the discussions around self-regulation for online behavioural advertising, to my understanding—again, this is not direct, but I've talked with a number o

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  Yes, we do. I find myself involved in many, if not most, client interactions, helping to educate companies about what the privacy rule set is. Some of that depends on the jurisdiction and some of it depends on the type of data that's being utilized, but we take that very seriou

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  Sure. I'm going to talk mostly about the United States. Many of these concepts are certainly working in other jurisdictions. The first organization I mentioned was the Network Advertising Initiative. It's an industry trade association that's been around for about 12 years. The

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  I believe I'm fairly well versed.

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  I think it's safe to say that the opt-out cookie removes any targeting and preference data existing on that computer for future ad targeting.

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  I think to the extent that data is stored over a period of time by, say, an advertiser advertising in a digital format, the pseudonymous data will be maintained over time. The opt-out is typically forward-looking, and in the future they're no longer going to conduct online behavi

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  Allowing the self-regulatory program to continue to develop, I think, would be a very good start. Then I would suggest regular interaction, whether that's strictly the Office of the Privacy Commissioner or whether this committee also gets involved, or both, but I think a regular

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  We're moving in the right direction.

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  We're seeing more and more Internet users download their own transparency tools. Ghostery is one that comes to mind, but I believe there are others. They're browser-based plug-ins that tell an Internet user which cookies are being dropped by which companies on the websites that t

December 11th, 2012Committee meeting

Alan Chapell

Information & Ethics committee  I think it's safe to say that social media companies are participating in a developing culture regarding privacy. For example, I've been focusing on privacy for almost a decade. From a privacy standpoint, the notion of providing a website with a list of all your contacts and the

December 11th, 2012Committee meeting

Alan Chapell