Agriculture committee  They haven't specifically as of yet, but we're looking really closely at it's applicability for us. It's of considerable interest to us. That's important, but I guess I would just reiterate that when you think of the opportunity for Canada to be a global leader in agriculture he

Agriculture committee  No. I'm good. Thanks.

Agriculture committee  Yes, we put a lot of time, energy and effort into not just the aspect of communicating to build public trust, but I talked about on-farm standards, although I haven't talked too much about community engagement through food banks and breakfast clubs. We believe very strongly in ou

Agriculture committee  At Egg Farmers we've made, I would describe, a pretty massive investment in research and development. We sponsor a network of research chairs across Canada. We have a research chair in ag economics at Laval University. We have a research chair in public policy, Dr. Bruce Muirhead

Agriculture committee  I'll just pick up the thread from there. Thanks for the opportunity to address the group. As Roger pointed out, we see public trust as a core principle of our future, our industry and our business. Societal expectations have clearly changed. Society wants to know more about wh

Agriculture committee  I think we did bring it up a little bit, and that is to focus on the nutrient-rich foods rather than picking plant versus animal. You're going to get pressure from Mercy for Animals and PETA. Of course, they have an agenda to promote eating plants rather than animal protein. I th

Agriculture committee  I guess we find ourselves ourselves in a slightly different place. I would say that's because of supply management, so that our farmers are able to get a fair return for their investment in producing food. What that's allowed us to do is to look at environmental sustainability. P

Agriculture committee  Those are good questions. I'll start, and Roger can comment as well. We invest a lot in research, as I mentioned. One of the groups we're very much involved in is an organization that's U.S.-based. It's called the Egg Nutrition Center; we're partners in that. There's a team of e

Agriculture committee  Those are all good points. I didn't expand on the physician's education piece, just given the time, but we also do a lot of outreach to nurses and dietitians, but probably less to pharmacists. I would say that would be a gap we should look at. Also, there's a lot of research g

Agriculture committee  To build on that point, we sponsor and support a network of research chairs at Canadian universities. For example, we sponsor a research chair in sustainable production at the University of British Columbia. We've also started a national round table for sustainable egg production

Agriculture committee  I don't know if I can point to specific examples of misalignment, but I would underscore the point that having alignment is critical. It's important that farmers have a voice. We're ultimately producing the food, and we need to make sure there's alignment. That's why we keep comi

Agriculture committee  It is. You see the pattern. We're quite involved internationally as well. We have an international trade association. Both Roger and I are involved very much in that. We see the same patterns, where you get a certain amount of science and then...now the term is social science. Yo

Agriculture committee  Actually, nutritional education around eggs has been a priority for us for a long time. One of our most successful programs was a physician education program we launched quite a few years ago similar to what pharmaceutical companies will do. They'll send a rep out to meet individ

Agriculture committee  With that particular one we've been quite actively engaged and have had a lot of concerns because, simply put, the way it was being.... I don't want to be critical, but some of the changes are tough to deal with. We have been very actively engaged, as all of the poultry sectors h

Agriculture committee  Thank you. I echo Roger's thanks. We appreciate being part of this. We understand that one of the priorities of the food policy is to help Canadians make healthier food choices and to deliver food that is as safe as possible. Under this framework, we think that building and n