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Procedure and House Affairs committee Certainly we would advocate for it being well into the campaign. Canadians have their interests piqued and there's more engagement, we think, mid-campaign or later. However, I think that should be negotiated with the networks. As Troy said, even for us there is a negotiation tha
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee Journalistic standards include defining what topics get discussed, defining how the debate will take place in terms of the format, and having a journalist be able to ask follow-up questions in the context of the issues of the day, again, to move past prepared speeches into some o
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee Certainly, CBC is going to play in whatever scenario gets put forward. I would say that in terms of public trust, the arm's-length view, having the journalists frame the issues will be important in terms of how it resonates.
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee The value of having more is that you can frame them more narrowly, but you're going to lose the impact. In terms of having too many, it is a relatively short period of time.
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee Yes. If there was a guarantee that it would happen, we are confident that we could extend the reach digitally. In 2015, we had Facebook, Google, YouTube, and Twitter all on board to extend the social and digital reach, but it just didn't get a chance to be implemented.
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee We like the idea of a guaranteed debate and that it not be part of the negotiation process, open to the terms of when and where being defined. We think that having the big broadcasters involved in defining the production of it is advantageous in terms of having it reach a bigger
November 30th, 2017Committee meeting
Jennifer McGuire
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee We aired the debate. That was done by the consortium.
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee That's right, and our election coverage is not only limited to covering the debates. I think if you did a content analysis of CBC's coverage of the election, you'd find Canadians were very well served with a lot of content about the campaign.
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee No, but we....
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee That was my other point. The negotiations for the debate are not only about when it happens and where it happens, but the terms of how the format happens, the kind of content. These are all part of those conversations. We as journalistic organizations had no visibility into that.
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee We're open to looking at any scenarios moving forward. To give you some context on what a robust production of a debate costs, in 2011 it was about $250,000 to put on that debate. That's before you count displaced ad revenue on all of the networks who replaced other programming,
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee I think where the public doesn't understand the process of the debate is with regard to how much of it is a negotiated process. There's negotiation among the broadcast consortium, because we're competitors and there are things that have to be sort of compromised on to put the deb
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee Listen, CBC/Radio-Canada is the public broadcaster. We would support working with an independent commission if that's what this committee decides to do. The caveat from us would be that it's not only staging a debate that matters; it's engaging Canadians. Particularly in this c
November 30th, 2017Committee meeting
Jennifer McGuire
Procedure and House Affairs committee I'll speak for CBC. I won't speak on behalf of the other networks. We would absolutely support definition around a debate guarantee. If you look at the consortium—and I was the chair of the 2015 consortium, as much of a ride as that was—most of our conversations were about actu
November 30th, 2017Committee meeting
Jennifer McGuire