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Canadian Heritage committee We also use our local reporters on the national platform.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee You would therefore see our local reporters very present on the news channel.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee [Inaudible--Editor] So, you said we use freelancers.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee In our local services we use freelancers primarily as radio contributors, and certainly on the news channel, on national television, but not a lot on local TV. It allows us to bring other voices in. Sometimes freelancers are in places that we're not, and we need access to their
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee The financial pressures of CBC absolutely contributed to the decisions we made locally. As you can appreciate, full service in every market, in multiple markets, costs a lot of money. Every community would say the same thing, that they want a full roster of local services from C
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee The way you're framing the question assumes that the definition of “local” is television. We don't look at the market that way. We know there are different demographics consuming news in different ways across platforms. We know that our services do different things, but we look
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee If we are going to provide public service journalism and public service service to millennial Canadians and younger Canadians, we have to reach them where they're consuming content, and that is on digital platforms. It's not a well-known fact and it might surprise you to know tha
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee That has not been our experience.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee It's a different service. Our news channel is a paid service. The fee for that gets negotiated by BDU.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee They're currently renegotiating that in the context of pick and pay.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee I think there are two things going on. CBC did have cost reductions connected to the overall budgets, but we're also re-engineering our newsrooms to be multi-platform newsrooms. In the past, you would have had separate newsrooms for local, for radio, for television, and separate
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee Right.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee Yes, we do.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee You will get a different kind of programming if it's commercial-free. Certainly if you look at CBC Radio, it's very different from any of its private competitors. The key to the argument is “fully funded”. At this point, a significant portion of the money for programming comes
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee That's right. There are commercials around radio properties digitally, but on broadcast it is commercial-free.
May 19th, 2016Committee meeting
Jennifer McGuire