Canadian Heritage committee  We're asking for five years of assistance. We think that will be long enough to finish the transition that has already started. Contrary to what people sometimes think, we weren't “asleep at the switch.” We didn't wait for the digital revolution to start moving. Le Devoir was the

Canadian Heritage committee  It was after Le Soleil? So it was the first independent media outlet to have a website.

Canadian Heritage committee  The fact remains that five years of assistance would enable us to continue what we've already started. We have seen the results of ongoing assistance in France, and they have not been good. The government assistance in France is continuous. It's ongoing. It hasn't encouraged inno

Canadian Heritage committee  I want to specify that no cuts have been made at Le Devoir. We are maintaining our employment plateau. We even hired someone. I will soon be announcing the hiring of a journalist to operate our mobile application. We're stabilizing the number of journalists. In addition, when Le

Canadian Heritage committee  In my view, advertising agencies and their clients must do some soul searching. The client, which is the government, to some extent, says that it has an annual budget of $20 million and that the agency must provide a return on its advertising investment. Inevitably, the agency wi

Canadian Heritage committee  I think the agency will adopt the mandate of Public Works and Government Services Canada, which manages investments for all the departments. That's where an ethical investment policy becomes important.

Canadian Heritage committee  The instruction must be given to favour national media first and foremost and not to only consider value for money by investing in programmatic advertising on Google and Facebook.

Canadian Heritage committee  They are welcome to join us if they wish to do so, but it would be up to them to answer the question and justify their absence.

Canadian Heritage committee  Well, it's basically that if you look into the cultural industry especially in Quebec, no one, no artist, would have thrived and survived without some sort of program, subsidy, tax credit. The movie industry relies on tax credits. Those tax credits amount to more than $100 millio

Canadian Heritage committee  A number of industries are receiving assistance. The Quebec tax credit for the production of multimedia titles costs half a billion dollars. The Quebec tax credit for film and television production is up to $115 million annually. The Canada Media Fund has reached $375 million. Al

Canadian Heritage committee  I think it's a small risk, close to non-existent if you look at it from the Canadian or Quebec perspective. First and foremost, as Martin said, it will act as a triggering point, and providers will start to negotiate with the main media players to give us some form of relevance.

Canadian Heritage committee  We are going to check that, of course. In our opinion, there is a legal void that allows them to use content without any compensation. The same thing was happening in all western countries, until some legislatures sat up and took notice, including the Europeans.

Canadian Heritage committee  You have understood very well what is happening to us at the moment. These foreign media, which are huge, are succeeding in grabbing our revenue. They are putting our news on their sites, in order to generate the clicks and attract the users they need. They sell advertising thems

Canadian Heritage committee  We are not asking for the advertising budgets to be increased more than is reasonable. Essentially, we could just do with the $19 million that is being invested in Google and other digital media. For traditional media, digital revenue is a drop in the ocean. It is very small, ver

Canadian Heritage committee  In a word, in the cultural or media industries, we note that all sectors have been assisted, with two exceptions. They are private radio—with public radio funded by the state—and the print media. We note that the per capita assistance to the print media is $3 in Quebec and less t