Canadian Heritage committee  Madam Chair, I want to add for the member's benefit that digital advertising pays by the click. The more people click on it, the more money comes in. When I would buy a quarter of a page of advertising in the Saint-Bruno newspaper, I didn't know how many people would see the adv

Canadian Heritage committee  Madam Chair, I am pleased to tell the member that, last week, the assistant deputy minister gave the go-ahead for an independent firm to conduct a detailed analysis of how people in minority communities learn about Government of Canada advertising, as compared with the rest of th

Canadian Heritage committee  I want to remind you that Canadian Heritage has a subsidy program to help periodicals. If memory serves, we are talking about $75 million annually. One of the mandates of Ms. de Jourdan's team is to ensure that, when campaigns are submitted to us, Canada's two linguistic communi

Canadian Heritage committee  I have been in office for 10 years. I cannot talk about the years preceding my arrival.

Canadian Heritage committee  This has more to do with my colleagues from finance and revenue departments.

Canadian Heritage committee  I have been overseeing Ms. Jourdan's team for 10 years now. I can tell you that we have excellent cooperation from the departments when it comes to official languages. Very seldom have we had to inform a department that its choices were not in line with the balance. Normally, the

Canadian Heritage committee  That's outside our—

Canadian Heritage committee  And as you can see in 2014-15, Canada 150 got $6.5 million of advertising. But once again, with the budget a $40-million reduction will be significant.

Canadian Heritage committee  That's the agency of record, the entity that is buying for the federal government. One of their objectives, and they're being audited on this, is to give us the best possible rate, so when.... Right now the agency of record goes CTV, and I'm being told, Marc, we don't just buy yo

Canadian Heritage committee  For the past 10 years, the statistics have shown without a shadow of a doubt that total spending on print media, whether in minority language communities or not, has fallen year after year.

Canadian Heritage committee  That's correct.

Canadian Heritage committee  On table 4, you have every department, and how much they spent in 2014-15.

Canadian Heritage committee  The advertising budget is not a grants and contributions program, so it's specific to achieving advertising objectives in reaching the clientele you want to reach—as of now.

Canadian Heritage committee  My understanding is that a department like Heritage has a grants and contributions program to help the print industry, but it's not within Public Works. It has no grants and contributions program.

Canadian Heritage committee  In 2014-15 in the annual report, the biggest campaign done that year was $8 million, Le plan d'action économique du Canada.