Justice committee  This campaign ran in January. But to correct you, the campaigns that we do are all directed to the parents, not the kids. The strategy to target the kids is much different from what we do. The media mix would be different, and so would the messages. The only part of that campaign

Justice committee  In the research I've seen on in-school programs, the most effective are peer-to-peer. With some of the stuff these folks are doing, peer-to-peer is the most effective, because the students are being spoken to by people their own age. The most effective would be somebody their age

Justice committee  In our case, we're there to educate kids about the dangers of cannabis in terms of the development of the teenage brain. It's from a health perspective that it's not a good thing for a teenager to consume cannabis. Regarding drug-impaired driving, yes, the idea is that if you're

Justice committee  In terms of money, in all the campaigns we've done, we haven't had one single dime of public money. The only money we got was for the printing, translation and distribution of this brochure. That's it. We've never had any public funds for any of our campaigns. We have to survive

Justice committee  For sure, we definitely would, because we can do things more efficiently than the government. What we do is use public service announcements that we get our 60-plus media partners to provide us for free.

Justice committee  If the government does the campaign, they have to buy the media time. The effectiveness of campaigns are when they're ongoing 24-7, 365 days a year. If you're only going to do a six-week campaign once a year, it's not going to be very effective. It will fall off very quickly.

Justice committee  They know their business more than I do. I think if they have the proper funds and they know the clock is ticking.... I don't know whether they'll be 100% ready; maybe or maybe not. If you asked them, they probably would want six more months, but, as I said, the train's left the

Justice committee  Currently we don't have the resources to do in-school programs, but we are in conversation with a group in Quebec that has an excellent in-school program, both at the junior high and senior high levels, which was funded by Health Canada and is available in both English and French

Justice committee  First of all, by making these provisions as harsh as possible, it will not be hard to loosen them a little afterwards if they turn out to be too strict. Conversely, if they are too weak and we try to tighten them up, it will not be easy to go backwards. Secondly, unfortunately,

Justice committee  I think it is. We've seen the RIDE programs as a very effective tool, and I don't see why because there might be some serious concern by some legal people that it infringes upon the rights.... I think, as Arthur just said, if somebody's asked for their driver's licence, they hand

Justice committee  Absolutely.

Justice committee  I think it's a great thing.

Justice committee  Yes, I am aware.

Justice committee  They're one of the tools. They're one of the tools in the tool box. I think in-school programs are extremely effective with the younger generations as well. I think parents have an important role to play with their kids. That's why our current campaign with the cannabis talk ki

Justice committee  The reason we won all these international awards is that it used breakthrough technology. Five different platforms of technology were used to do this campaign. Unfortunately, I couldn't take you through the longer video, but essentially you're sending a video to your child that's