Health committee  Traditional media like television are still playing a big role in children's lives, particularly younger children, but as kids get older, they obviously move more and more into digital spheres. In the recent study we did looking at social media, we saw children on the social medi

Health committee  I just wanted to make a comment that 20 to 30 years ago, everyone was worried that all artistic endeavours and sporting events in Canada were going to be cancelled because tobacco sponsorship was being banned, but we haven't seen that in Canada. Other companies will step forward.

Health committee  Certainly. I was going to say that the law in Quebec only goes up to age 13, so what we do see in Quebec is a lot of targeting of teenagers. Teenagers are definitely a population vulnerable to advertising. I'm sure you'll have other experts talk about teen brain development, but

Health committee  Absolutely. Obviously, lots of teenagers have part-time jobs. They have more pocket money from birthdays, etc. They have financial independence and they have lots of mobility. They're walking around. Teenagers are not making good food choices in Canada right now. We know that. I

Health committee  If could just add to that, one of the issues with the Quebec legislation is that it's not specific. It doesn't target unhealthy food and beverage ads; it's just all advertising. It says you cannot can't target ads to children under the age of 13. As a result, because of the way

Health committee  I think we need to approach it from a variety of angles. I think it means definitely restricting food and beverage marketing on any kind of child-targeted station, such as a children's specialty channel like YTV and that type of station, but you also have to look at the number of

Health committee  Thank you very much, and thank you to the committee for inviting me to speak to you today. I've been doing research for the past 10 years on food and beverage marketing in Canada. Today I'm going to speak to you about the failure of self-regulation in food and beverage marketing