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Government Operations committee As stated a little earlier on the communications and advertising piece, the $49.5 million, the first portion of it we've allocated to the Public Health Agency of Canada to continue their successful public health campaign. Of that $49.5 million, $10 million will go to Public Healt
June 16th, 2020Committee meeting
Ken MacKillop
Government Operations committee No. That part didn't come through. I apologize. I'm with the PCO.
June 16th, 2020Committee meeting
Ken MacKillop
Government Operations committee Thanks very much for the opportunity to explain this. Advertising is, obviously, a very effective way to increase awareness of—
June 16th, 2020Committee meeting
Ken MacKillop
Government Operations committee Absolutely. It's $49.5 million, as you know, and the first bit within that is $10 million for an extension of the $30-million Public Health Agency campaign that is currently out on COVID-19; $12 million will be used for an extension of the $10-million Finance Canada campaign that
June 16th, 2020Committee meeting
Ken MacKillop
Government Operations committee At this particular time, that's correct.
June 16th, 2020Committee meeting
Ken MacKillop
Government Operations committee I absolutely can. As you know, the virus is unprecedented, and our communication efforts need to remain flexible. You will have seen the ads for Dr. Tam, who has been on TV. You've seen ads encouraging physical distancing. You've seen Chris Hadfield and Hayley Wickenheiser out th
June 16th, 2020Committee meeting
Ken MacKillop
Government Operations committee Well, you know, you're not wrong. People know about it because we advertised.
June 16th, 2020Committee meeting
Ken MacKillop