Bill C-311 (Historical)

An Act to amend the Importation of Intoxicating Liquors Act (interprovincial importation of wine for personal use)

This enactment amends the Importation of Intoxicating Liquors Act to add an exception allowing individuals to import wine for their personal use to the provision that requires that all imports of intoxicating liquor be made by the province.

[Dan Albas, Conservative, Okanagan—Coquihalla, BC]

Thank you, Mr. Chair, and through you to Mr. Cannan.

I certainly have appreciated your work on this file and the advice and the support you've given me so far. The expected economic impact is difficult to ascertain, and I do not endorse the practice of using optimistic numbers to paint a very bright picture, but what I can say is that many of the wineries I have spoken with have suggested a sales volume increase of at least 5% to 10%, which I think is a realistic expectation.

I can say that in every case, every winery I have spoken with has stated that the increased revenues will be directly and immediately reinvested into our local economies. New buildings, storage tanks, forklifts, barrels, and outright expansion are just some of the capital plans many wineries would like to accelerate. That's why they've been very supportive of Bill C-311.

On another note, in the riding south of mine, British Columbia—Southern Interior, is Oliver, a small town where there's a very strong business creating barrels for wine production, so there are a number of spinoff industries.

From my understanding in speaking to some of the purveyors in Nova Scotia, they are in an emerging wine region and they are trying to grow as much as they can. Whether that means wine tourism or agri-tourism and culinary tourism, it all seems to flow from great food and great wine.

[Dan Albas, Conservative, Okanagan—Coquihalla, BC]

That's a very good question.

Regardless of the type of wine—what kinds of blends, etc.—this would allow the interprovincial movement of wine. Anything that is subject to the Excise Act, such as foreign bottled wine, would be subject to that act instead. This particular amendment to Bill C-311 has nothing to do with that, but only with the interprovincial movement of wine.

[Dan Albas, Conservative, Okanagan—Coquihalla, BC]

Thank you, Mr. Chair.

Some 83 years ago, during the Prohibition era, the Importation of Intoxicating Liquors Act, known as the IILA, was passed, making it illegal for everyday citizens to transport or ship wine across provincial boundaries. It is for all intents and purposes an interprovincial trade barrier, meaning a winery in Quebec cannot legally sell a bottle of wine to a customer in Alberta.

Now, here's where it gets more redundant. That same Quebec winery that cannot legally send a bottle of wine to Alberta can send that same bottle of wine to a customer in Texas. Many small Canadian wineries can more easily access markets outside of Canada than they can within our own great country.

Canadians have proven that they can produce some of the best wines in the world, yet they cannot sell that wine directly to consumers in other Canadian provinces. We as members of Parliament have the opportunity to work together and change this by supporting Bill C-311.

Let's imagine if cars built in Ontario could not be sold in British Columbia. What if prize Nova Scotia lobster could not be sent directly to households across Canada? This is the reality for our small Canadian wine producers.

The wine industry has been battling this unjust Prohibition-era legislation for many years. Now it's time to open up the Canadian marketplace to support the hard-working families who run small wineries in provinces like Quebec, Nova Scotia, Ontario, and British Columbia.

How do we best eliminate the 80-year-old trade barrier, put an end to wine prohibition in Canada, and open up the Canadian marketplace? I would like to share the intent and direction of my proposed amendment to the IILA legislation. I would also like to add that I worked very closely with Minister Shea, parliamentary secretary Cathy McLeod, and their staff for the duration of this process. I would like to publicly thank them for their efforts and support in helping move this bill forward.

Essentially, Bill C-311 proposes an amendment that would allow private citizens to directly transport, or cause to be transported, wine that is purchased from one province to another province, provided it is for personal use and the personal exemption policy of the latter province allows it.

Let's be clear on a few points. Yes, this amendment supports Canadians being able to directly purchase wine online from a winery in British Columbia, Nova Scotia, Ontario, or Quebec and have that wine shipped back to a province such as Alberta. This action would no longer be in contravention of the IILA legislation.

Let's also be clear that this amendment will ultimately clarify that it is indeed the provinces that can set up their own personal importation policy as they see fit. In essence, my amendment proposes to take Ottawa and this trade barrier out of the way and let the provinces set policy that they feel is appropriate.

There are some interests that would like to propose an amendment to the language of my bill, an amendment that in my view would potentially be more restrictive on the ability of the provinces to set importation policy. An example is inserting the word “reasonable”. Now, who would decide “reasonable”, and what mechanism is there to address that definition?

For the record, I do not support efforts to amend the language of Bill C-311 in any way that might restrict the ability of the provinces to set their own personal importation policy. As much as we all support interprovincial trade, we must also recognize that liquor distribution is a provincial responsibility, and provinces and territories must be free to set their policies accordingly.

Again, I point out that ultimately my goal here is to remove the federal government and the IILA as a trade barrier. I shall also note that some provinces have already taken a leadership role in setting their own personal importation policy. In fact, I would suspect that you will hear from the Canadian Association of Liquor Jurisdictions, which will mention this as one of the reasons they are not likely to support the amendment.

However, provincial policy should not conflict with federal legislation. The fact that a federal law exists to prevent this practice does raise the obvious question of a potential conflict with provincial policy. In other words, how can a province essentially say it's okay to personally import wine while the IILA legislation is clear that this is a criminal act? That, of course, leads to another reason that this amendment in Bill C-311 is badly needed.

I would also add that not all provinces have a personal importation policy. In fact, one province has stated that it will not consider such a policy until the IILA legislation is amended, which is precisely what we are trying to do here.

The final discussion I expect you to hear is one of revenue. Will the amendment create a loss of revenue for liquor distribution monopolies?

I have a few thoughts on the subject. In my riding, many of the smaller wineries do not sell through provincial liquor distribution models. They simply do not have the volume and cannot afford the hefty fees. One small winery owner tells me that it costs him roughly 60% to sell through the liquor distribution branch, and he simply does not have the volume to absorb those kinds of costs. To maximize his income, he depends on the ability to sell directly. Unfortunately, for many of the vacationing Albertans who visit his winery every year, even though Alberta does have a consumer-friendly personal importation policy, IILA still makes it illegal for wine to be taken home by his customers, and shipping remains illegal.

I'd like to take a moment and illustrate another reason that Bill C-311 is not only good for the wine industry but also for the shipping industry. Today, major shipping companies will not ship wine precisely because of the IILA. I have had a few major shipping companies that wanted to be here in person to show their support for Bill C-311 and illustrate how this will be a positive economic policy for the Canadian shipping industry.

I'll get back to my small winery example. In this case, many small wineries currently do not sell through the provincial liquor distribution system. It is difficult to suggest or assess that there would be a loss of revenue, as many of these wineries are already engaged in direct sales. Bill C-311 simply looks to rightfully expand that marketplace across Canada.

We must also recognize that when wine is sold, it is fully subject to HST or PST and GST, depending on the jurisdiction. In other words, increased wine sales resulting from Bill C-311 would continue to benefit government revenues, just not solely directly through liquor distribution monopolies. I'd also like to add that there is GST on shipping as well, so any increased shipping activity as a result of this amendment would also increase GST revenues to both levels of government, not to mention all of the economic spinoffs that go along with it.

Who pays for all of this? Well, it is the consumer. That is also an important point to consider in this discussion. Wine as a commodity is fragile and heavy. As a result, this will be very costly to ship. Shipping an individual bottle can range upwards of $20, while shipping a case of wine can be in the $50 to $70 range. Why do I mention that? Ultimately, there is no cost savings to consumers in directly purchasing out-of-province wine. Consumers are not in support of this bill as part of an effort to avoid purchasing from a government-run liquor store; this bill is about consumer choice and opening up the market to small Canadian producers so that they can sell to Canadians.

Over the past six months, I have heard support from all across Canada, and I know that many of you have likely heard from your constituents on this bill as well. This is a small but important step for a Canadian industry that provides jobs and supports our local economies. In my region, the spinoff industries are considerable. I know that both Nova Scotia and Quebec are also emerging wine regions, while Ontario has become Canada's largest producer. We have an opportunity to take a small step that will eliminate a Prohibition-era trade barrier and legitimately help an industry grow and prosper.

I appreciate the time the committee will spend reviewing this bill. I certainly welcome your questions or comments.

Thank you, Mr. Chair, for your consideration today.

[The Chair (Mr. James Rajotte (Edmonton—Leduc, CPC)), Conservative, Dan Albas]

I call this meeting to order.

This is the 50th meeting of the Standing Committee on Finance. Our orders of the day, pursuant to the order of reference of Wednesday, December 7, 2011, concern a study of Bill C-311, An Act to amend the Importation of Intoxicating Liquors Act (interprovincial importation of wine for personal use).

We have two panels today, colleagues. In our first panel we're very pleased to have our colleague, the member of Parliament for Okanagan—Coquihalla, Mr. Dan Albas. Welcome to the committee and congratulations on your bill passing second reading. I understand you have an opening statement for the committee, and then we'll have questions from members.

Please begin your opening statement.

Importation of Intoxicating Liquors Act

[Ron Cannan, Conservative, Kelowna—Lake Country, BC]

Mr. Speaker, the second petition pertains to something which members on all sides of the House have been supportive of, my colleague's Bill C-311, to modernize the archaic 1928 Importation of Intoxicating Liquors Act.

We want to free our grapes and let the wine flow across the provincial borders, so we can have a much more enjoyable Canada from coast to coast to coast.

[The Chair, Conservative, James Rajotte]

Thank you.

I want to thank all of our witnesses for being here to respond our questions. It was a very lively debate. If you have anything further to submit to the committee, please do so. We will all consider it.

Colleagues, I just wanted to see whether there was agreement to proceed with the proposed operational budgets for Bill C-25, Bill S-5, and Bill C-311. You should all have the numbers in front of you. Is there agreement to these three bills and the witnesses?

The Environment

[Elizabeth May, Green, Saanich—Gulf Islands, BC]

Madam Speaker, I rise today to present four petitions.

The first petition is with regard to issues relating to the climate crisis. It was nice to hear the voice again of the hon. member for Thunder Bay—Superior North. He was the sponsor of a bill to which this petition refers, which was a bill in the last session of Parliament, Bill C-311.

The petitioners, primarily from Ontario, are asking Parliament to again take up the challenge of reaching the targets for emissions reductions that were in the previous legislation, reducing to 25% below 1990 levels by 2020 and by 80% below 1990 levels by 2050.

Wine Industry

[Greg Kerr, Conservative, West Nova, NS]

Mr. Speaker, I am pleased to present a petition signed by a number of residents from Nova Scotia. Mr. Speaker, I realize you want me to be brief, but I must say it is very exciting that they are writing in support of our colleague's Bill C-311, which would provide personal exemption for the purchase and shipment of wine across provincial borders. The petitioners are very enthused about this initiative.

Importation of Intoxicating Liquors Act

[Dean Allison, Conservative, Niagara West—Glanbrook, ON]

Mr. Speaker, I have been asked by the constituents of my riding of Niagara West—Glanbrook to present the following two petitions.

The first one calls on the House of Commons to support Bill C-311, An Act to amend the Importation of Intoxicating Liquors Act.

With over 30 wineries in my riding of Niagara West—Glanbrook, this legislation is not only dear to my constituents, but also to me as well. Allowing interprovincial importation of wine for personal use will greatly benefit not only the hard-working men and women of my riding, but also Canadians from coast to coast will soon be able to experience the extravagant array of wines that are grown in the Niagara Peninsula and indeed from everywhere in Canada.

Wine Industry

[Alex Atamanenko, NDP, British Columbia Southern Interior, BC]

Madam Speaker, I am pleased to present my last petition from citizens all over British Columbia in support of Bill C-311, An Act to amend the Importation of Intoxicating Liquors Act (interprovincial importation of wine for personal use) and a personal exemption for the purchase and shipment of wine across provincial borders.

I am in support of the bill and I thank the hon. member for Okanagan—Coquihalla for presenting it. I certainly will be voting in favour of Bill C-311.

[Brent Rathgeber, Conservative, Edmonton—St. Albert, AB]

Mr. Speaker, it is an honour for me to rise and present a petition signed by 110 individuals mostly, but not exclusively, from Edmonton—St. Albert calling upon the House to pass Bill C-311, the private member's bill sponsored by the hon. member for Okanagan—Coquihalla. If passed, this bill would encourage job growth in the wine industry and support domestic wine and Canadian tourism.

Importation of Intoxicating Liquors Act

[Dan Albas, Conservative, Okanagan—Coquihalla, BC]

Madam Speaker, I will begin by thanking the members of the House tonight for supporting Bill C-311. Many good questions have been asked and comments received. For me, it has been extremely heartening to hear from members from all sides of the House who also believe that having trade barriers within our own country because of an 80-year-old prohibition era law needs to come to an end.

When I set out to introduce the bill, it was out of concern for the many small family-run wineries in my riding and in the nearby ridings of Kelowna Lake Country and Southern Interior, wineries that are too small and cannot afford to sell to the large-scale liquor distribution monopolies.

I did not know then that Nova Scotia was an emerging wine region. I thank the member for Kings--Hants for his passionate and dedicated support for the wine producers of his region.

I also did not know that the province of Quebec is fast becoming a major wine producing province, with 5 wine producing regions and over 50 wineries.

I thank the member for Brossard—La Prairie for his support of this bill, and also the member for Saanich—Gulf Islands for speaking in support of this bill reminding us that there are great wines in her region of British Columbia as well. Of course, special thanks goes to all my colleagues in caucus, many of whom represent the great wine producing regions of Ontario and elsewhere in Nova Scotia and British Columbia.

Before I close, I will clarify a few points on my bill. I want to make it clear that my bill only proposes to remove a federal trade barrier that currently restricts a winery's ability to sell its wine directly to customers across Canada for non-commercial purposes. While the bill would remove the federal trade barrier, it also makes it very clear that it is ultimately up to the provincial governments to set personal exemption limits as they see fit. Already, some provinces have taken a lead on this, and I commend those provinces. However, other provinces have cited the IILA legislation as a reason for not taking action.

I would also like to make it clear that my bill deals only with the inter-provincial movement of wine. My bill proposes no changes to how wine is imported into Canada, nor does it amend the Excise Act.

To summarize, my bill would make it easier for Canadian wineries to sell to Canadians.

There is much that we have disagreed on so far in this 41st session of Parliament. It gives me great pleasure to know that when it comes time to removing trade barriers that prevent Canadians from selling to fellow Canadians across this great country that our House can come together and be united on behalf of our constituents.

Again I would like to thank all members of the House for their support for Bill C-311.

[Ron Cannan, Conservative, Kelowna—Lake Country, BC]

Madam Speaker, it is a pleasure to speak to Bill C-311 and support my colleague from Okanagan—Coquihalla and the other speakers throughout B.C. and across this nation who have already spoken to this bill, which is similar to Motion No. 601 that I introduced in November 2010 and that helped move this team effort to the stage that it is today. It is great that the spirit of Christmas is alive and well. The unity and camaraderie is great to see within the House of Commons. It is something that we can all embrace.

As was mentioned, we are a country of unity, a family, and this is something that has been identified as an archaic piece of legislation, the Importation of Intoxicating Liquor Act, which was initiated in 1928, post-prohibition. The federal government of the day thought it would be good to give the provinces the ability to control the distribution of wine, beer and spirits and receive a little of the tax revenue. It did not anticipate something called the Internet back then. Fast forward to 2011 and what we have is something that, as I mentioned, is an archaic piece of legislation.

We want to encourage Canadians to enjoy internationally award winning wines that are produced in all parts of this country. There are actually over 400 wineries now across the nation. Over 200 in British Columbia, many of them right in my riding of Kelowna—Lake Country, have received international awards. I had the opportunity to host the agriculture committee last year. It was quite interesting. Members tried to make me be the mule to illegally bring back some of this fine vintage that they could not find in the liquor stores here in Ontario, for example.

I applaud the initiatives some of the provinces have taken to date, some baby steps. The Ontario Liquor Board says that we can purchase from its private purchase program. The reality is that it often takes over a month or two to purchase that and at a significant markup.

Many of these wineries are boutique wineries, the mom and dads small operations that produce maybe 3,000 or 4,000 cases a year. That is not enough to supply the liquor board, so they are really captive in their own province. In order to expand their market share across Canada, we need to break down the interprovincial trade barriers. It is good for the economy. It is good for jobs. It is good for agriculture. It is good for tourism. It is a win-win for everybody.

I know there have been some concerns expressed by some of the provincial liquor boards of a loss of revenue.

I have had the opportunity to speak with the Canadian Vintners Association and consultants who have looked at this in the U.S. A number of states have analyzed this and now over 35 states have gone directly to the consumer with a minimal, they are saying 1% to 2%, loss in revenue for the liquor board. However, overall, the macro prospective, if we look at the agricultural support and at the tourism initiatives, is that it is a benefit all across the country.

I had to laugh when I was approached by Shirley-Ann George about a year and a half ago. I had met her on one of the trade committees that I had been working on for five and a half years. Our country is working on over 50 trade agreements internationally. She came to B.C. and visited one of the wineries in the Okanagan. When she came back to Ontario, she was very disappointed that she was not able to find her vintners quality assurance, VQA, that blend produced in the Okanagan. After she retired, she decided to take it upon herself to start an organization called Free My Grapes. The website is active. She has had all kinds of people contacting her saying, “What is this? This is ludicrous”.

The allowing of a personal exemption is something that we are encouraging the provinces to look at, whether it is 12 cases a year or something through a wine club or directly through vintners, something that is reasonable. We have been having discussions among all parties and we are basically in agreement here. We now have provincial parties across the country, even opposition parties, that have contacted me within the province of B.C. saying that they support this.

I think the time has come now to move forward, and bring this legislation into the 21st century. It will help, I think, demystify everything. As my hon. colleague from the Island just commented about Terry David Mulligan, I talked to him earlier today on how he had to host a tasting room show. I am not, by all means, a wine connoisseur, a sommelier. I just know a bad policy when I see one.

The fact is that this bill will take time to move through the process and many people do not understand that. We have democracy and we are working through the House. It will go through after Christmas, hopefully, and the committee will have 30 days to review the bill. It will come back to the House and then go the Senate. On May 8 Canadian vintners have their annual lobby day on the Hill. That is sort of the target date, we hope, when we can all raise our glasses and cheer the fact that we have broken this interprovincial trade barrier.

As we approach the Christmas season, I know people are engaged in festivities. I would ask that we all be responsible to one another, drink responsibly, and do not drink and drive. If people enjoy the beverages of Canada from coast to coast to coast, we can have a stronger community, a stronger agri-tourism sector and, most of all, support our small vintners by moving this bill by my colleague from Okanagan—Coquihalla through the House.

[Jean Crowder, NDP, Nanaimo—Cowichan, BC]

Madam Speaker, I too am very pleased to rise in this House and add my support to Bill C-311.

When the member for Brossard—La Prairie rose to speak on behalf of the New Democrats to kick off this debate, he indicated that we were supportive of the legislation and that we would be pleased to discuss it at committee and perhaps enhance the bill to make it even better for the wineries in Canada.

We are talking about Bill C-311, An Act to amend the Importation of Intoxicating Liquors Act (interprovincial importation of wine for personal use). The proposal is to amend the Importation of Intoxicating Liquors Act by providing a new exemption to the prohibition on the interprovincial importation of intoxicating liquors. This would allow the importation of wine from one province to another by individuals who bring wine or cause wine to be brought into another province for personal consumption. We are talking about a minor change to the legislation, but an important change.

Many other members have very ably outlined some of the technical aspects of the bill, but I want to take this conversation down to the local level to talk about why wine importation is so important in our individual communities.

In my riding of Nanaimo—Cowichan, I am very blessed to live in a rich agricultural area. We have many wineries in the Cowichan Valley. I want to talk about a recent festival because it highlights the rich diversity of Nanaimo—Cowichan. Many other members share this kind of riding, but I think it is important to highlight what this means to our local wineries, restaurants and farmers.

We just had a Cowichan wine culinary festival. The festival ran from Wednesday, September 14, to Sunday, September 18. When the invitation was sent out, all wine and culinary aficionados were invited to our wineries, farms and restaurants. The invitation talked about the range and variety of activities that would happen in the Cowichan Valley:

“Our community has rallied around our vintners, farmers, food producers and chefs who have created tasting or tour activities and events showcasing the best of Cowichan,” commented Mike Hanson, Festival Director, 2011 Cowichan Wine & Culinary Festival. “Together we are offering a truly memorable cultural destination experience”.

That is an important aspect of this. We are not just talking about growing grapes, but about making wine and incorporating it into a total experience. Of course, the Cowichan Valley is becoming quite well known for its winery tours, which incorporate visits to some of the restaurants.

The festival also offered an assortment of the region's best wines and ciders, tours and tastings, unique farm-fresh epicurean delights from organic farmers and food producers, live entertainment, green earth seminars, hand-blown glassware and your favourite bottles of wine over lunch.

Unfortunately, I was here in Ottawa during that period of time, so was not able to take part, but I know from speaking to people, despite the rain, that people came out in droves.

There was also an article on September 15 in the Times Colonist that said, “Duncan: an arbiter of good taste”. The columnist, Jack Knox, talked about the fact that we had the downtown Duncan grape stomp, which was literally where people gathered in downtown Duncan. There were a number of participants. The big barrels were set up, and people got in the barrels and stomped the grapes. The columnist suggested that perhaps this was a good anger management technique, but it really highlighted the kind of involvement that the Cowichan Valley has in supporting our local grape growers.

In the same article, the Times Colonist columnist pointed out that what has happened with Canadian wineries is that they are now focusing on quality, not necessarily price, and as other speakers have rightly pointed out, in British Columbia we have some very fine wineries that have taken awards all over the world. Over the past generation, the Cowichan Valley now has more than 20 wineries operating, and they are very fine wineries.

The columnist went on to say that because of their growth in wineries:

“With that came a degree of sophistication,” says Hilary Abbott, owner of Hilary's Cheese Co. in Cowichan Bay.

There is now also a site in Victoria, Madam Speaker, which I am sure you will be very interested in. It continued:

People who like well crafted wine like well crafted food. The Cowichan Valley really caught the Go Local bug, perhaps due to the growing conditions that have already made it a Vancouver Island breadbasket. Even Barber, the Canadian guru of fresh, good food, spent the last years of his life in this valley. “He liked to say this was the Provence of Canada,” says Abbott.

Cowichan Bay was a great example of the change. Languishing a bit in the 1990s, it saw a rebirth with the arrival of True Grain Bread, the nucleus around which other boutique food shops grew. “As a cheese company, we hitchhiked on their success,” Abbott says. The transition culminated in 2009 when Cowichan Bay became North America's first CittaSlow community, making it officially hip. “We like to think we're a culinary destination.”

For listeners who do not know what CittaSlow is, it is part of the whole international slow food movement that encourages us to slow down and enjoy our local food and the preparation of it. Little Cowichan Bay has become a leader in the CittaSlow movement in British Columbia.

People from British Columbia are very familiar with food expert Don Genova. In a blog he again talks about Cowichan Bay, but he expanded on the fact that we have Hilary's Cheese and True Grain bakeries. He also talked about the Cowichan Bay Seafood and Udder Guy's Ice Cream, which makes wonderful natural ice cream. People can tour down through Cowichan Bay and have our fine wines and fine local foods. It is the kind of rich diversity that this kind of grape growing has added to our community.

It is very important to bring that kind of reality to this kind of technical piece of legislation that we are talking about right now. In March a well-known B.C. broadcaster, Terry David Mulligan, publicly lugged 12 bottles from B.C., Washington State and Ontario, as well as some B.C. beer, across the Alberta boundary to draw attention to what he says was an antiquated law. The host of the Tasting Room Radio show was ignored by B.C.

Further on in this article, one of my colleagues was quoted as saying, “...changes to the law are supported by B.C. wineries, who say they want to be able to grow their business by allowing residents other than British Columbians to directly buy from them, and by members of a national vintners group”.

I certainly am hearing some widespread support from our local wineries for this piece of legislation and I know many people in this House would benefit if I were able to bring a bottle of wine here to Ottawa and share it with my colleagues. They would be able to understand the fine wines that we produce in the Cowichan Valley. I am sure they would be ordering them online as quickly as they could.

In his speech, the member for Brossard—La Prairie quoted some stakeholders who were in support of the piece of legislation but who also raised some cautions around it. As responsible lawmakers, it is always important that we consider a bill and review the potential impacts. However, in one quote he made in a pre-budget submission, he said:

It is not possible to determine the impact of Bill C-311 on stakeholders, such as wine producers and provincial/territorial governments, in part due to differences among the provincial and territorial liquor-related statutes and exemptions contained in those statutes. In addition, prohibitions regarding the interprovincial/interterritorial importation of wine are not enforced consistently in respect of consumers and wine producers. Wine producers are unable to ship orders directly to individuals across provincial/territorial borders; however, individuals who transport wine from one province/territory to another on their person are rarely charged with an offence.

This pre-budget submission cautions us that we need to take a look at what the different provincial rules and regulations are to ensure we are not having an unintended consequence. That is always a responsible action on our part.

The other piece that some people have raised is that when we are looking at this exemption, we should consider whether the wineries are producing their wines from grapes that are all grown in Canada. There have been some issues. Some wineries have indicated their wine was made in Canada when, in fact, the grapes are imported largely from the United States and then processed here in Canada. There have been some concerns raised about that. The member for British Columbia Southern Interior, in particular, has always spoken in favour of labelling laws so that Canadians know exactly what they are getting.

I think this is a very positive move forward. I look forward to members in this House and other Canadians being able to take advantage of the fine wines in the Cowichan Valley and I urge all members to support this bill.

[Cathy McLeod, Conservative, Parliamentary Secretary to the Minister of National Revenue]

Madam Speaker, I would like to take a moment to congratulate my colleague from Okanagan—Coquihalla for his excellent work on this legislation. He has certainly been a strong advocate for his riding and the many excellent wineries and vineyards of which his constituents are so proud.

I would also like to take time to acknowledge the contributions and the hard work of the member for Kelowna—Lake Country, whose efforts have been essential to the strong progress of the bill.

As other speakers have already noted, there are many compelling reasons to support my hon. colleague's private member's bill.

I would first like to start with a short story. I am a member from British Columbia. My parents lived in Ontario and they would come out for a visit every summer. As part of their treat, and part of what they did during the summer, they explored some of the wonderful wineries around our province. We found a sparkling wine that was of particular joy to our pallets. For many years during their visits, this wine helped us celebrate births, different activities and celebrations. When they were in British Columbia, we always enjoyed this sparkling white wine.

I thought it would be nice to have this sparkling white wine when it came time to celebrate their 50th anniversary in Ontario. I did not know at the time about the Importation of Intoxicating Liquors Act. It turned out to be an absolutely impossible task to provide the sparkling white wine for this festive event. I was quite surprised to learn that.

Why was that such a challenge? It really goes back to the Importation of Intoxicating Liquors Act that dates back to the days of the temperance movement.

Unfortunately, the outdated provisions of the IILA have serious consequences for Canadian consumers and businesses. We are lagging behind our major trading partners on this important issue. The United States struck down barriers to direct consumer sales back in 2005. As long as certain provisions of the IILA stay in place, Canadian consumers will remain at a distinct disadvantage by not having access to wines from across Canada. Furthermore, this legislation intrudes into areas of provincial responsibility, an area where this government has no desire to be and does not belong. Our preference is simply to get out of the way and let the provinces go about their business in areas of their jurisdiction.

That is why the amendment only deals with the federal aspects of the prohibition-era law, which restricts the movement of wine across provincial boundaries.

Bill C-311 would ensure that provinces would maintain the ability to set policy regarding provincial exemptions on wine importation. They would be free to enhance or expand the interprovincial trade in wine as they saw fit.

There are also practical considerations related to this bill. For instance, although the IILA provides penalties for non-compliance, the law is challenging for the federal government to enforce. The proposed changes will make the IILA more relevant to the current travel practices of Canadians and will remove an unenforced section of law.

More to the point, our government's goal is to reduce, not create or maintain, barriers to provincial trade. We are working closely with our provincial and territorial counterparts to advance this goal.

However, the bill is not solely about governments' rights and responsibilities. It is fundamentally about giving consumers greater choice.

Currently, Canadians do not have easy access to made in Canada wines, which are internationally recognized as being the best in the world. Even though Canadian wines win awards around the globe, they are often not available outside the provinces in which they are produced. Liquor boards have limited space shelf and have tried to expand choice through private order programs, but they can be slow and costly. As in the case I was relaying earlier, it was just so cumbersome and burdensome that it was not worth the time and effort.

These costs are also a deterrent to the wine industry, especially small and medium-sized businesses trying to get a foothold in the marketplace. The wine industry is growing all across Canada beyond the well-known locations such as British Columbia and Ontario. Nova Scotia, Quebec, New Brunswick and Prince Edward Island are all involved in the wine-making business as they diversify their economies. These fledgling firms need our support, not government interference. Of all the arguments in favour of Bill C-311, few matter more to business people than the potential economic spinoffs of this legislation. This is particularly true in British Columbia, one of the most important wine regions in Canada.

To appreciate the importance of the sector to the provincial economy, let me provide a broad overview of the industry and members will see how much is at stake.

The wine industry in British Columbia is one of the fastest growing agri-food sectors. In 1988, B.C. was home to just 14 wineries. Today it boasts almost 200 wineries, 710 vineyards, producing 60 different varieties of grapes.

Or put another way, British Columbia now has 9,100 acres under vine, up from just 1,000 acres planted in 1989. People will find crops in all five wine growing regions of the province including the Okanagan, Similkameen and Fraser Valley as well as Vancouver Island and the Gulf Islands. In fact, I am proud to say that the wine industry is also of growing importance in my riding of Kamloops—Thompson—Cariboo.

Tourism across the province greatly benefits from the promotion of B.C.'s wine sector and it provides added value to visitors from around the world. Events such as Sun Peaks winter wine festival serve to cross promote our excellent regional wine as well as other attractions available in the region.

To translate these numbers into production volumes, one-third of Canada's grapes are grown in the province. The value of these crops is $40 million annually.

Let us extrapolate those to jobs in the province. The swelling ranks of people employed in both growing and harvesting the crops, hosting festivals and visitors and other related industries is extensive. Everything from festival planning to wine barrel production revolve around B.C. wineries.

Along with the growth in the sector has come exceptional skill. In 2010, B.C.'s maturing wine industry won over 1,600 medals in competitions around the globe. The province is especially recognized for its outstanding dessert wines.

This success is attracting global attention. According to Sotheby's International Realty Canada, people are coming from all over the world to see B.C.'s wine success story for themselves. It cites the examples of the Okanagan Valley, which is increasingly attracting international visits to its growing wine tourism region as well as its spectacular lake and scenery. It is worth noting that the Okanagan Valley has been named a Frommer's Top Travel Destination, a prestigious global ranking.

In addition to boutique wineries, tours and festivals, upscale restaurants, championship golf courses and luxury hotels, all cater to wine tourists. Many of these individuals fall in love with the idea of having their own vineyard. As a reflection of this interest, Sotheby's has created a distinct Vineyard Collection to market wine-related properties, drawing prospective buyers from as far afield as China, Italy and Germany.

A further spinoff of this interest and attention is a growing export market. Demand for high quality B.C. wines internationally has led to a nearly 300% increase in exports to Asia since 2008. Similarly, Canadians are free to purchase imported wines from other countries. How ironic that we cannot have access to these quality products grown right in our own backyard.

Even if Canadians buy wines on site when visiting wineries in other provinces, they are not permitted by the IILA to bring those purchases back home with them. Yet they can bring foreign wines through the border when they travel outside the country.

Consumers of domestic wines should not be shortchanged by the outdated Importation of Intoxicating Liquors Act, a problem that this private member's bill will finally address. For the first time in nearly a century, it will be possible for wine producers to sell their products openly and freely into other provinces in keeping with provincial laws. Unlike the 1920s, they have access to modern technologies like the Internet that make such sales simple and cost-effective. At the click of a mouse, even the most discerning wine palate could be satisfied with an award winning wine produced by Canadian vintners.

I call on all members to lend their support to this worthy and long overdue legislative change. Canada's wine makers are counting on it.