I understand your question.
I think that after the events of last December it became very obvious that many Canadians were not aware of the recommendations on the Health Canada website, on the Centers for Disease Control websites in the United States, that yes, for sliced deli meats, an extra precaution needed to be taken for people in the high-risk group. So, yes, that's what we were referring to.
It's not that one should avoid those products, but if one is to consume them, it's clearly stated that those products should be reheated prior to consumption when you're in the high-risk category.
So you can deduce all kinds of conclusions from that, that Canadians, as a whole, didn't know enough about that. Now we're hoping that message will certainly get through, through the medical community, through those who look after elderly people in long-term health facilities, etc.
