When I say we didn't invent it, I believe it was originally launched in the United States, and being a good idea it spread across the border, which is great.
On a very practical level, it's opening up opportunities for hiring veterans, raising awareness within various sectors in the country around the skills and attributes that veterans carry. They represent an extremely well-trained and experienced workforce.
They come with training, and to have them able to bridge into an employment opportunity that.... You know, they can look at a website. They can have discussions through the Helmets to Hardhats program. They cannot only hopefully get a job, but also get the recognition that comes with that, in terms of the Canadian public sector, the private sector, and the union working together to identify that these are very valued employees who can find a place in Canadian industry.
It's not just on the employment side, although that's obviously a huge part of it, but there is a recognition factor as well.
