Canadian Heritage committee  No. We have been involved for a long time. The NFB's job was to develop initiatives. We were there at the start of the Wapikoni project. We were very involved. At some point, after five years, those people were supposed to fly on their own. That was the plan from the beginning. Other aboriginal nations were supposed to take up the project.

Canadian Heritage committee  The Inuit project I gave as an example will continue over the next few years. We are very involved with the first nations.

Canadian Heritage committee  Inuit are separate. We are constantly involved in productions with the first nations.

Canadian Heritage committee  A number of productions are in progress, with aboriginal producers or on aboriginal topics. Alanis is still making films. We are doing a project with aboriginal communities in the Quebec area, where they have production workshops. We have them across the country. We are very active.

Canadian Heritage committee  A couple of years ago we also did a film on what happened on the construction of the railroad and the Chinese community. That's something we bring back regularly, given the reach we have in the school system, so that young Canadians can also have access to those stories. We have a variety of subjects like that.

Canadian Heritage committee  Absolutely. We have an invaluable source of content for that. I'll give you the project that we recently launched in early November, which is our Inuit project. We have a collection of 110 films, on Inuit, by Inuit, and on Inuit subjects, at the NFB. These are films that were produced from the forties up to now.

Canadian Heritage committee  That's already being done regularly through our website, at www.nfb.ca. It contains certain specialty channels, and we broadcast theme-driven films. Mr. Roberts, could you provide more details, please?

Canadian Heritage committee  We need to get organized in terms of technology. We are selecting films related to certain events or themes.

Canadian Heritage committee  Our producers are present across the country: in St-John's, Moncton, Montreal, Toronto, Winnipeg, Edmonton, Regina, Vancouver, and so on. We have people all over who provide us with feedback on the whole country. We know that there is a lot of variety in the country from one end to the other.

Canadian Heritage committee  Thank you for your comment on that project. It was very emotional. I was sitting beside a veteran when it was shown at the museum, and the emotion there.... Mr. Young is referring to the project we released on November 11, on the Afghanistan soldiers from the 22nd Regiment. We were very successful in broadcasting that piece on the Internet, and over the weekend 46,000 Canadians viewed that film.

Canadian Heritage committee  They were mostly from China.

Canadian Heritage committee  The film was six minutes long. It was screened non-stop. You have to realize that they have 30,000 visitors every day at the Canadian pavilion. Our challenge was that they had to see that six-minute film and go out so that new people could come in. Our challenge was to tell one day in the story of Canadians living in cities, because the theme was cities.

Canadian Heritage committee  At this early stage, it would really be to expand on what we did on Canada CODE. Maybe, James, you can explain a little bit more what we did.

Canadian Heritage committee  It's way too early to put down any figures. Just to give you an example, we did what we did for Shanghai without any allocation from the government. We decided to take an important sum of money because we knew it would have a major impact. We devoted $1 million to that project. We got $500,000 from Cirque du Soleil, and we did a major flagship project.

Canadian Heritage committee  No, because every time we do a project.... For example, the project we did for Quebec City, Champlain retracé , was acclaimed around the world, in terms of a new way of telling stories in 3D. That was 2008. We took the opportunity of the 400th anniversary of Quebec, and we decided to do something that would be outstanding, in terms of storytelling and the way it was produced, using innovative 3D.