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Health committee Very quickly, I believe there are some technologies like that, but I'm not aware to what extent they are standardized and verifiable.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee It's not as easy as you'd think when you have a diverse group of stakeholders around the table. I think anybody who has been in that process will understand that. I could bore you with five-week conversations on square tablets versus round tablets; however, the buy-in and the reception were almost immediate.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee It will be mandatory for all of our members.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee I'm not convinced that a lot of Canadians really know what their caloric requirements are or how to select products to ensure they are not exceeding their caloric requirements on a consistent basis. If we're specifically talking about weight management and obesity, I think there's an opportunity for educating Canadian consumers on what their caloric requirements should be and on how to count calories appropriately.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee First of all, let me start and address the “Clear on Calories” initiative. I know Food and Consumer Products will be appearing before you later this week. Obviously, we think that's a great initiative. Any information you can put in the hands of consumers, quite frankly, is the tool most often used for making informed decisions.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee They also purchase mocha frappuccinos from your local coffee shop.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee There is no mechanism to prevent that purchase, aside from parental observation, nor is there a mechanism to prevent their going into any number of locations and purchasing coffee, which has double the caffeine, or a mocha frappuccino, which also has double the caffeine, or any other type of caffeinated product that is widely available.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee Iced cappuccinos....
March 1st, 2011Committee meeting
Justin Sherwood
Health committee Allow me to shed some light on that comment and hopefully answer your question. Obesity is a matter of calories. Calories come from many sources—fat, sugar, and energy-dense products or ingredients. It involves the overconsumption of calories over time. Some people who are obese consume no soft drinks.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee No, I don't. I represent the non-alcoholic category. Our sector's position is, categorically, that energy drinks should not be mixed with alcohol.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee That can have the caffeine levels that are permitted under the natural health products regulations. If you want to know how much caffeine that is, it's typically about a half of a cup of coffee. That's what you'll find in an energy drink.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee The target market for energy drinks is young adults. It is not children. They're not marketed to children. They're not advertised to children.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee Good morning, Mr. Chair. Thank you very much for providing me with the opportunity to speak with you today. My name is Justin Sherwood, and I am the president of Refreshments Canada. Refreshments Canada, soon becoming the Canadian Beverage Association, is the national association representing the companies that manufacture and distribute non-alcoholic beverages consumed in Canada.
March 1st, 2011Committee meeting
Justin Sherwood
Health committee The marketing of the product in Canada, including sampling--and the law is very clear in terms of sampling--is all under the guidelines that accompany the NHP regulations. I believe, again, that I'm being reasonably accurate with that. The product must be advertised consistent with its intended use.
June 8th, 2010Committee meeting
Justin Sherwood
Health committee I believe that in my submission I provided an answer to that. I don't know it off the top of my head, but I think it is reasonably high, a Frappuccino type of product. If it's pure, coffee-based Frappuccino, it's going to have a level similar to that of coffee--
June 8th, 2010Committee meeting
Justin Sherwood