Canadian Heritage committee  That is increasingly the case, and I think the same is true for my colleague from BioWare ULC. I am thinking about certain games of ours, but I'm not including games like Just Dance, where you dance in front of the television. It's fun, but a little limited. For example, there's Assassin's Creed or Mass Effect.

Canadian Heritage committee  I was a producer before and I produced an iPad game, for example, with 14 people. So it's—

Canadian Heritage committee  But we have a team of 400.

Canadian Heritage committee  We have a couple of programs. Our biggest one is Club des petits déjeuners . It's for kids. We gave over $100,000 recently. We did our big event in the studio. We have another committee which we give to. We are located in the Mile End area in Montreal. We give a lot to the local community.

Canadian Heritage committee  I prefer to deal with a woman if she's very talented.

Canadian Heritage committee  Except for the tiny details, it's pretty much the same.

Canadian Heritage committee  I don't know if they're making a mistake. I wouldn't judge them on that, because it's the field they know. When I was in business school, they were pushing us to accounting, because being a comptable agréé—I don't know the expression in English—was a big thing at the time. Suddenly it became something else, and I did marketing.

Canadian Heritage committee  I agree. It's the same for movies and the same for television. It's the same for a lot of forms of entertainment. You have to self-regulate, and as a parent as well. It's the same advice I gave to all my friends who have kids: they should have limits. It's our job as parents to do so.

Canadian Heritage committee  We make an effort with this, particularly when it comes to actors. The games are developed in English first, we have to admit that. My colleague here said that half his games are sold in North America. For us, that percentage is 40% to 50%, and the United States makes up 90% of that market.

Canadian Heritage committee  It's critical. This is part of our industry. Without these talents, we couldn't have the industry here. It's interesting because we developed it ourselves. It has been developed over the years. We were talking about critical mass and that is why today, we have Quebeckers and Canadians working around the world for numerous developers.

Canadian Heritage committee  I think I should add that it's nice to have universities invest, but as I was mentioning, right now we have a lack of what we call seniors in the industry. For us, we believe we've reached a plateau. That's when it starts to be more and more difficult, and that's why people will jump ship from one company to another.

Canadian Heritage committee  One area where I would say that our intellectual property is maybe under attack is piracy. Right now the market is shifting a bit for PC games. We have what we call free-to-play games. I don't know how familiar you are with that. It's a game you start playing for free, and if at one point you want to keep upgrading your character, you need to pay.

Canadian Heritage committee  None that I'm aware of for the National FIlm Board because we don't do film per se, we do video games. We do attend a bunch of conferences on art and writing. Two years ago I was at the Toronto International Film Festival. We did a panel with Jon Landau, the Avatar producer, and people from the gaming industry in Toronto.

Canadian Heritage committee  Not that I'm aware of.

Canadian Heritage committee  For the e-campus, Ubisoft had financing from the government, but right now we're financing with external partners. For example, Autodesk, which is doing software, partners up with us to train those guys.