Agriculture committee  Thank you very much for your question. I appreciate that. You're specifically asking about the allergens and labelling of allergens on food products. That will start in August 2012. I do not control the individual pricing of our member companies, but I don't expect there to be a specific price increase because of those labelling changes.

Agriculture committee  Thank you. Food and Consumer Products of Canada welcomes this opportunity to contribute to the Standing Committee on Agriculture and Agri-Food’s study on Growing Forward 2, specifically as it relates to meeting consumer demands. We are the voice of Canada’s leading food, beverage, and consumer products companies that manufacture or distribute the products that sustain Canadians and enhance their quality of life.