Agriculture committee  It's very clear.

Agriculture committee  Yes, it is for the prime cuts. At times I've seen how they will turn the packaging around so that you will not see the U.S. seal.

Agriculture committee  Yes, please. Well, the threshold for the “Product of Canada” is very high. It has to be 97% Canadian.

Agriculture committee  Yes, but if you add some salt or some spices, it could throw it off. That's what our people have been complaining about, that the threshold is too high to have that “Product of Canada”.

Agriculture committee  We have similar activities, but we have a few other elements because we hold generic promotional campaigns. Right now, it's mainly in Japan, Korea and somewhat in China. We hold in-store demos. That's how we reach out to consumers in those countries. We are also organizing techn

Agriculture committee  It would also be in Canada. Canada has a very good name, to start with, and the Canadian government and the embassies and the posts have done a very good job branding Canada. Now it is our job to develop the Canadian pork brand. In Canada, the problem is that nobody knows where

Agriculture committee  I mentioned it in my conclusions. I asked why you look at it as a big expense. It's an investment. In our case, we spend $4 million a year and our members are telling us that it comes back at $300 million. I'm quite sure that for the $4 million you get it back in the federal co

Agriculture committee  It's a big problem. Even our own statistics are not always available. Don't ask me about pork prices this morning because I wouldn't know. No one collects that information. That type of service has been cut over the years, particularly by Agriculture Canada. There is no longer an

Agriculture committee  That takes time. First, you would need to come up with a strategy. That's where Growing Forward can be essential. If this is one of the strategies and one of the pillars of the strategic framework, we will find young people in the system or train them. You learn on the job. You

Agriculture committee  You will be busy in the House next week, because we are going with Minister Ritz to China, so sorry about that. In any case, to give you an example, when we had the Uruguay Round in the mid-1990s.... If you take a look at our export markets now, for 12 out of 16 or 17, we were

Agriculture committee  As an industry we are working right now on a strategy to win back our market share. At the same time, we have to remember that if the packers and processors get a much better price abroad than here in Canada, that's also something they have to look at. Very likely within the next

Agriculture committee  I have to be honest, we have not been part of agrimarketing because we have our own fund. Maybe I'll let André answer that one....

Agriculture committee  Because we've been through this, I could add that we love having a multi-year fund exactly for those reasons. We would like ours to be renewed.

Agriculture committee  I share their opinion. It's the Canada brand that we are selling first and foremost. For example, if people in Japan initially have a choice between a product from China and the same product from Canada, they may pick our product because we have a very good image. So the Canada b

Agriculture committee  There's no doubt about it.