Agriculture committee  It's 5% for some companies and 30% for others, so what we use is a conservative estimate of 10%, but it varies. I'll give you an example. Many of our people said that if it had not been for CPI and for the federal government work we've done in Russia.... Russia is our third largest market now.

Agriculture committee  Oh no, we are very active with the embassies. It depends on the market. We have been in Japan for 40 years, and over the years the embassy has been very good in helping us identify people who could do promotions with us. But with the new free trade agreement that is in the works with Japan, or that could happen, we'll need the embassy because it has to tell us what's going on and what is the intent of the Japanese government.

Agriculture committee  That's exactly what we're doing right now. That is exactly what CPI is doing. Once we have the access, we are the ones who get in there and do the education work and everything. The key thing is that when you have market access, at times it is more difficult to maintain your access than to open a new market.

Agriculture committee  Well, how it came about is that the Americans have grown their exports significantly over the last three years. They used to be third in the world and they jumped over us in a matter of two years. Now their exports are double ours. I wouldn't say they are dumping in Canada, but their prices are very attractive.

Agriculture committee  For one thing, consumers do not know the origin. That's one thing we'll look at doing with the retailers. Also, we'll work on how good our product is compared to others. Those are the ideas that we are looking at now, but identifying the origin is key. Right now you know about the cherries that come into Canada, and you know about the fish, but pork or beef?

Agriculture committee  You want to know the amount or...?

Agriculture committee  Okay. It's less than what the government contributes, but the contribution comes not only from the Pork Council. It also comes from the Meat Council.

Agriculture committee  We have contributions from the Canadian Pork Council and the Canadian Meat Council, so that's from the packers, the traders, and the producers. The core activities are paid for by both councils, with 75% of our export market development activities covered by the fund. But the core money is private.

Agriculture committee  You have to remember that the creation of the secretariat was at our request, ours and the cattlemen's—

Agriculture committee  —so we were very pleased when it was announced. We have to give them time to establish, but let me tell you that the relationship we have had with the government in the last year and a half has been very good when it comes to dealing with market access. They have established priorities and they are quite effective.

Agriculture committee  That's exactly what they're doing. Each time a new market opens we go with a mission of our people. We have a technical seminar where we demonstrate the attributes of Canadian pork. The seminars are very important, because we introduce our people to the actual buyers. We come as a big group, so it attracts everybody to one event.

Agriculture committee  Maybe I should talk about Honduras. We are still trying to negotiate the vintner agreement and certification of the system. You could open the market with a free trade agreement, but if you don't have the tools and the technical solutions to the issues, there's no point. Honduras is a very good case in point.

Agriculture committee  In pork, as I mentioned, 60% of our total production is exported, so it's vital to maintain a vibrant industry in Canada.

Agriculture committee  In our case, Australia and New Zealand are already good markets for us, interestingly enough. People don't think of those as being big markets for meat, but we do. Vietnam has a significant potential. But the key here is Japan. If Japan joins TPP and we don't, we will be in deep poo-poo.

Agriculture committee  That's a fairly broad question. In our case, we are specialized in the international market but, as I said in my presentation, we'll have to look at the situation in the domestic market very closely. Given our international experience, the industry is entrusting us with the mandate of promoting Canada.