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Finance committee  Well, if I answer that wearing green, I won't be in my role in 2012. But thank you for your passion. There seems to be a lot of passion around the table for the Grey Cup. We really want to turn this, as we said, into a national celebration. I think we've learned, through Chris and VANOC, the power of bringing the cup around the country.

October 6th, 2010Committee meeting

Mark Cohon

Finance committee  Sure. I'll give you some history in terms of our support from the federal government. We recently did our first regular season game in Moncton in the history of the CFL; ACOA was a part of that and supported it on the federal side. Minister Ashfield was a part of that, as was Minister MacKay when he was the minister for ACOA.

October 6th, 2010Committee meeting

Mark Cohon

Finance committee  In my lifetime, yes. It was amazing. I was in Montreal for the Grey Cup in 2008. A fan came up to me and said, “Commissioner, I've been coming to the Grey Cup for 20 years to see the landscape of this country.” I said, “Well, what do you love? Which city do you love? Do you love the Rockies or the Pacific?”

October 6th, 2010Committee meeting

Mark Cohon

Finance committee  Absolutely, and when you think about what this league is, this league is about nation building. We're celebrating the 100th Grey Cup in 2012, but the first Grey Cup was in 1909. We didn't play the Grey Cup during the First World War out of respect to our troops. In the Second World War, the Grey Cup was won by military teams.

October 6th, 2010Committee meeting

Mark Cohon

Finance committee  I have one further response to your question. Similar to the Olympics, where you saw public-private partnerships, where RBC and Coca-Cola were involved with the tour of the torch, we will go to our league partners on an initiative like this. We will go to RONA. We will go to Wendy's.

October 6th, 2010Committee meeting

Mark Cohon

Finance committee  Maybe I'll try to summarize. I will never follow Pinball Clemons again. Just to summarize really what this is all about, and to thank members of the committee, as the commissioner of the Canadian Football League, I have the opportunity to talk to thousands of Canadians across this country, and when you talk about the Grey Cup, they are very passionate about what that means to Canadians.

October 6th, 2010Committee meeting

Mark Cohon

Finance committee  You cannot take a drink out of it.

October 6th, 2010Committee meeting

Mark Cohon