Canadian Heritage committee  Thank you, Mr. Chair. Thank you for welcoming us today. It is a pleasure to talk about our industry. It is funny to hear Martin, whom I have known for a very long time, since we were both working at Ubisoft, and to see that we both share the same passion and concerns for our ind

Canadian Heritage committee  We have nearly 3,000 now.

Canadian Heritage committee  Originally, what happened in 1997, to make a long story short, one promoter in Quebec met the founders of our company in France and convinced them to come and open a studio, that there were some tax breaks in Quebec. When he came back to Canada, he went to see the Quebec finance

Canadian Heritage committee  Quebec taxes have as well. We still have 37.5% in Quebec. Those are the various reasons. The studio grew, I would say exponentially. We had a couple of good games, but 2002 was really when our first big blockbuster came out. Since then the studio has established itself as one of

Canadian Heritage committee  Regarding the first question, I don't know the specifics for Sheridan College. That's something I could check on with our Toronto studio. I'm pretty sure they would have been in touch, because the Toronto video game culture is different from that in Montreal. In Montreal there ar

Canadian Heritage committee  I don't know. I guess I should check that.

Canadian Heritage committee  I have nothing to add to what has been said. It is important to us that we support our intellectual property. It is the name of the game. That's why brands will be made into movies, and that's where our money is. The content is key for us.

Canadian Heritage committee  It was $1.2 billion.

Canadian Heritage committee  That was Assassin's Creed. It's over 38 million units.

Canadian Heritage committee  Yes.

Canadian Heritage committee  Yes. You just touched on one of the key aspects that I'm fighting for. Next week we'll be launching the new version of Assassin's Creed. I'm pushing my team to bring as much press to this as possible, because our industry, as you mentioned, despite the fact it's about 30 years

Canadian Heritage committee  Yes, we have no choice.

Canadian Heritage committee  We entered into some deal at the time with the Quebec government to help educate people. Montreal has really boomed in the past 15 years. When we arrived in 1997 there were maybe one or two other developers in Montreal and through talent, government aid, and maybe a bit of luck,

Canadian Heritage committee  None that I'm aware of for the National FIlm Board because we don't do film per se, we do video games. We do attend a bunch of conferences on art and writing. Two years ago I was at the Toronto International Film Festival. We did a panel with Jon Landau, the Avatar producer, and

Canadian Heritage committee  Not that I'm aware of.