Agriculture committee  It's the content. The reason they can make these misleading labels is that all they have to do is change the brine and they've added 51% of the value because of the labour and the processing. Take the label and the processing out and deal with the food, and then use some other wa

Agriculture committee  It gets very complicated when you get into multi-ingredient food. That's where we all have to talk to each other. We have to do some research. We have to talk with other stakeholders. The single ingredient stuff is fairly simple, but that's where people are becoming aware of how

Agriculture committee  I completely agree with that as a starting point. It doesn't get around the meat issue, because meat does move all over the place, and it doesn't get rid of the multi ingredients.

Agriculture committee  So it would be “Grown in Canada” and “Raised in Canada”; it wouldn't get shipped off somewhere for feeding? It would be finished in Canada.

Agriculture committee  We're going to be a little bit different on this one. We just see so many problems with monitoring the enforcement of the rules that we already have, but we could live with the voluntary standard, provided it were referenced in the legislation. That works for the building codes,

Agriculture committee  Absolutely. It was done for the office of consumer affairs under their funding program, so yes, we could easily get you a copy of the final report. We'll send it to the clerk.

Agriculture committee  Absolutely enforce it, yes.

Agriculture committee  For single ingredients, yes. There's no reason why a single ingredient, whether olives or coffee or potatoes, shouldn't be 100%. Why would you want to bring some other potatoes in and mix them with Canadian ones? The 100% shouldn't be a problem.

Agriculture committee  Let me just clarify. The reason people can't read the label is that the nutrition panel is the only thing on the Canadian food label that has typographical requirements. The reason people can't read it, apart from the fact that some have literacy issues, is that the print is not

Agriculture committee  They're definitely not products of Canada.

Agriculture committee  Do you mean the readability research?

Agriculture committee  We have mentioned the north. Access to nutritious, health-fresh, Canadian food up north is a huge issue. Some research in native communities found that when they stopped eating so much fish because they were worried about the heavy metal build-up, what they switched to was chips

Agriculture committee  We haven't done the research, but I think certainly for a single-ingredient product, such as coffee, olives, or potatoes, it would have to be very high. When you come to multi-ingredient, which is most of the products we buy, then I think the issue is that somebody needs to go ou

Agriculture committee  If you want me to jump in again, yes. Consumers can't read the label now. We just did a research project and found that people can't read the labels. And the U.S. researchers found that the more qualifying statements you put in a claim, people don't understand that this is a mor

Agriculture committee  Are you referring to the government communication strategy or to companies' advertising?