Subcommittee on Food Safety committee  Finally, we recommend that the government ensure sufficient resources to monitor and enforce meat product labels. While product labels in themselves are not a food safety issue, they are a gateway to consumer perception of safety. A 2008 BIC consumer survey indicated that 83% of

Subcommittee on Food Safety committee  We would like to begin by thanking you for inviting us to appear today to provide the Beef Information Centre's view on food safety in Canada. I'm the executive director of consumer marketing, and Marin Pavlic is BIC's food safety program manager. We have filed an English copy w

Agriculture committee  I think the other thing is that both government and industry have a joint responsibility to communicate clearly the definition and what the labels mean. I'm not sure that's really happened in the past, that they clearly communicated what each one represented in order to eliminate

Agriculture committee  It depends on the scope of the education. If you're looking at some type of advertising initiative, that would be quite costly. If you're looking to do it through further influencers and other stakeholders, or a combination of both.... It depends on the scale of the communication

Agriculture committee  As I mentioned before, I think the current labelling does support that voluntary approach to the use of “Product of Canada”. We're taking that voluntary approach of building a Canadian brand around Canadian beef to strengthen the communication around choice around Canadian beef.

Agriculture committee  Thank you, John. The Beef Information Centre markets Canadian beef in Canada and the United States. To date, our domestic market has always been the largest and most secure market for Canadian beef. In 2006, 64% of Canadian beef was consumed here in Canada, while 29% was exporte