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Health committee  Currently we are providing an investment in ParticipAction to ensure that the program, which has been, I would say, re-energized in the last number of years, is doing its job to raise awareness among Canadians as to the importance of physical activity. We can see ads on TV that P

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  I could start out on that. To review what we're already doing...I think we just need to stay the course and do more of what we're doing. We're doing good research. We're providing good guidance on physical activity targets and on the ways in which families can support their kids

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  At this point, we're looking at the Quebec experience. Those regulations were put in place in the early eighties in a broader context of reducing marketing to kids overall. So we're aware of the evidence that's out there. Actually, there is more evaluation of the evidence going

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  It's too early to tell. We're at the stage where we're looking at the evidence with our provincial and territorial counterparts. So we don't know yet where we will go with this. We are front and centre with them, though, in looking at Quebec and asking what has worked there. In

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  It's under the Public Health Network Council. It's an expert task team established to look at marketing and advertising to kids. So under Public Health Network Council is the easiest way I can describe it. There's a bunch of other titles underneath, but if you're looking for how

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  That's for the analysis.

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  Thank you very much for the question. Certainly as we're moving forward and have put a priority on childhood obesity, we're looking at all measures, screen time being one of them--the time kids are spending in front of computers, in front of the television, playing video games.

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  It's through social media, the things that some of us are still afraid of, Twitter and Facebook and all of those things that our children are using all the time. We'll be using those mechanisms to talk to them, to hear their input, and most importantly, to engage them in the solu

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  I'll start, Madam Chair, with your permission. Let's start with the question on marketing and advertising to children. Dr. Fry, we are seized with this question as well. Health ministers, last fall, in their endorsement and launching of the framework for action to combat childh

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  Thank you very much. Thank you for that question. As we all know, Dr. Leitch's report was a really important contribution to our understanding of childhood obesity. It's been a foundation for us in moving forward in the context of the work we've started with provincial and ter

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  The funding for reducing childhood obesity is part of our existing program. So it's one of those things where it crosscuts the programs that we're responsible for implementing under the healthy living programs, as well as in our disease-specific strategy. For example, even under

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  Perhaps I can start. Thank you very much for the question. It's a really important issue that you've highlighted. I'd like to start by indicating that under the community action program for children that the Public Health Agency of Canada administers, there are currently over

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  Go right ahead.

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  Right. In that context, we're in the early stages of working with our provincial and territorial counterparts around what we need to do in order to be providing access to nutritious and healthy foods. Given the provincial-territorial jurisdiction in this area, we're coming togeth

February 1st, 2011Committee meeting

Kim Elmslie

Health committee  We're not starting to work specifically on developing a specific national breakfast program at this stage. What we're doing under our new federal-provincial-territorial program to advance prevention of childhood obesity is we're considering the whole area of food security. That's

February 1st, 2011Committee meeting

Kim Elmslie