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Canadian Heritage committee This is a matter of balance. I will begin with an important fact. According to the surveys, Canada is among the most popular destinations for foreign travellers. Festivals are one of the reasons those people decide to come to Canada. We all agree that this is made possible throu
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee I will got first.
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee Well, Mr. Klassen's organization takes the promotional role, so I'll yield to him on that. Our job is really to create the public-private partnerships to make Canada a more competitive destination. To go to Mr. Klassen's earlier point, most of these are not-for-profit festival
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee Yes, and I also would look forward to having that discussion with the Immigration committee. But in fact, we have. Your colleagues at the Citizenship and Immigration committee just actually did a very thorough report on that very issue and we're awaiting a response from the gover
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee There's a specific initiative that FAME is working on that we're supportive of, which I'll let Mark speak to. The first answer to the question, Ms. Jones, is that a lot of that cooperative work is already happening through the Canadian Tourism Commission. We have a proposal wit
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee I look forward to present at the transport committee. But in this sense, it's just one piece. If you can imagine, every successful destination has three things working in concert: marketing, access, and product. The marketing piece has to be done in development with access being
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee I'd say exactly the same as the two gentlemen, and I'll just add that Mr. Klassen's ROI methodology has been vetted by Treasury Board, so it's solid methodology.
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee Again, that's 80% of the market, number one. And number two—and I think Mark spoke about this—the big acts are the big draw, but that's what gives room for the smaller acts to be on the venue. That's how they're going to get exposure to Canadians but also to international audienc
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee We love all our customers. But Canadian customers are really just moving Canadian dollars around the Canadian economy. In 2002 we were 7th in the world when it came to international arrivals. We're now 16th. That is the biggest challenge that faces our industry, and that is the
April 29th, 2014Committee meeting
David Goldstein
Canadian Heritage committee Thank you, Mr. Chair. Mr. Vice-Chair, members of the committee, it's a pleasure to join you today and be part of this important study. This was a suggestion the president made when he appeared before the parliamentary tourism caucus. We appreciate the opportunity we are given t
April 29th, 2014Committee meeting
David Goldstein
Citizenship and Immigration committee You can ask your questions in French, if you like.
November 26th, 2013Committee meeting
David Goldstein
Citizenship and Immigration committee I will just tell a story. Anecdotes are dangerous, but I will tell a story of a very prominent Canadian business person who is a member of my board of directors, whose mother lived in India. She had a 10-year, multi-entry visa to get into the United States, but had a very difficu
November 26th, 2013Committee meeting
David Goldstein
Citizenship and Immigration committee In fact we did support those two initiatives at their legislative stages in the hope that if we truncated that system and created more safety and security on that level, that would take the level of risk out of some of these markets. Therefore, we wouldn't necessarily require blu
November 26th, 2013Committee meeting
David Goldstein
Citizenship and Immigration committee I don't want to come here today and say that there haven't been improvements. In Mexico we have reversed some of the reputational damage that was done to Canada in the process. We're trying to say that a visa as an instrument is a blunt instrument, and I think you have to look at
November 26th, 2013Committee meeting
David Goldstein
Citizenship and Immigration committee It's working to its limits, and if there's one key point I want to make today, it is that if we don't reinvest in the system, it's very hard to grow it. Trusted traveller programs have worked to a limited degree, NEXUS being probably the most successful. But there isn't enough pr
November 26th, 2013Committee meeting
David Goldstein