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Health committee  Very quickly, I believe there are some technologies like that, but I'm not aware to what extent they are standardized and verifiable.

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  It's not as easy as you'd think when you have a diverse group of stakeholders around the table. I think anybody who has been in that process will understand that. I could bore you with five-week conversations on square tablets versus round tablets; however, the buy-in and the rec

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  It will be mandatory for all of our members.

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  I'm not convinced that a lot of Canadians really know what their caloric requirements are or how to select products to ensure they are not exceeding their caloric requirements on a consistent basis. If we're specifically talking about weight management and obesity, I think there'

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  First of all, let me start and address the “Clear on Calories” initiative. I know Food and Consumer Products will be appearing before you later this week. Obviously, we think that's a great initiative. Any information you can put in the hands of consumers, quite frankly, is the t

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  There is no mechanism to prevent that purchase, aside from parental observation, nor is there a mechanism to prevent their going into any number of locations and purchasing coffee, which has double the caffeine, or a mocha frappuccino, which also has double the caffeine, or any o

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  They also purchase mocha frappuccinos from your local coffee shop.

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  Iced cappuccinos....

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  Allow me to shed some light on that comment and hopefully answer your question. Obesity is a matter of calories. Calories come from many sources—fat, sugar, and energy-dense products or ingredients. It involves the overconsumption of calories over time. Some people who are obese

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  No, I don't. I represent the non-alcoholic category. Our sector's position is, categorically, that energy drinks should not be mixed with alcohol.

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  That can have the caffeine levels that are permitted under the natural health products regulations. If you want to know how much caffeine that is, it's typically about a half of a cup of coffee. That's what you'll find in an energy drink.

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  The target market for energy drinks is young adults. It is not children. They're not marketed to children. They're not advertised to children.

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  Good morning, Mr. Chair. Thank you very much for providing me with the opportunity to speak with you today. My name is Justin Sherwood, and I am the president of Refreshments Canada. Refreshments Canada, soon becoming the Canadian Beverage Association, is the national associa

March 1st, 2011Committee meeting

Justin Sherwood

Health committee  The marketing of the product in Canada, including sampling--and the law is very clear in terms of sampling--is all under the guidelines that accompany the NHP regulations. I believe, again, that I'm being reasonably accurate with that. The product must be advertised consistent wi

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  I believe that in my submission I provided an answer to that. I don't know it off the top of my head, but I think it is reasonably high, a Frappuccino type of product. If it's pure, coffee-based Frappuccino, it's going to have a level similar to that of coffee--

June 8th, 2010Committee meeting

Justin Sherwood