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June 8th, 2010Committee meeting

Justin Sherwood

Health committee  Things that we have done in the past include partnering with our retail partners to distribute point-of-sale information based on Health Canada's fact sheets on the appropriate use of energy drinks. We have provided guidance to clerks and store owners on the appropriate use of th

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  The target market is young adults who are 18 to 34 years old.

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  That's the target market.

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  Sure. If you'll allow me, I'll start. Because as a matter of law energy drinks are regulated as drugs in Canada, Health Canada has a tool at its disposal that probably no one else in the world has when it comes to energy drinks, and that is the spontaneous events reporting mecha

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  It's taken from the websites of all the available companies. I think we've listed the brand names there.

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  We've compiled it from.... For example, the American brand, I believe, is Starbucks; the well-known Canadian brand is Tim's; and for the energy drink, I think the brands are listed right there—

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  —as well as the quantity in terms of the most common sizes they're sold in.

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  If you don't mind, I will answer in English. I am not aware, at this point, of any new non-cola types of caffeinated beverages that are going to be coming into the marketplace as a result of this change. If I look to the U.S., I can think of one or two other products that are n

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  Energy drinks are already quantitatively labelled. One of the manufacturers of cola-type products already voluntarily declares it, and I'm having discussions with the other one as well at this point.

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  My last point is that there is no evidence based on these spontaneous reported events that the risks of these events are any greater than the background rate of the general population. In fact, the available evidence in reviews by authoritative regulatory bodies around the world

June 8th, 2010Committee meeting

Justin Sherwood

Health committee  Good morning, Madam Chair and members of the committee. Thank you for having me here today. My name is Justin Sherwood. I'm the president of Refreshments Canada. Refreshments Canada is the national association representing the non-alcoholic beverage sector in Canada. Our member

June 8th, 2010Committee meeting

Justin Sherwood