Health committee  The agrifood industry has a part of the solution in its hands. What we would like to see is more responsible marketing. For instance, the labelling on this bottle of Coke says that it contains 110 calories. You might be forgiven for thinking that the total content has 110 calorie

Health committee  Various organizations are members of the coalition. For instance, the Réseau du sport étudiant du Québec. It also exerted strong pressure on us to include energy drinks in our tax proposal, because they are witnessing a phenomenon. Student sports teams will in fact attribute vict

Health committee  In fact, the impact of such a tax on a vulnerable clientele is a source of great concern. Kelly Brownell, from the Rudd Center, indicates that we should also question the fact that the marketing of these companies often targets lower-income clients and thus creates a need. Howeve

Health committee  It is a complex phenomenon. The marketing aimed at children is everywhere and it is extremely powerful. You have only to think of the McDonald's brand, which is recognized by 93% of children from 3 to 5 years of age, who don't even know how to read and write yet. You can imagine

Health committee  First of all, there has been a change in consumption habits. Soft drinks used to be consumed, but that sector is now losing popularity. Energy drinks are spurting ahead and gaining market share at an exponential rate. As I said earlier, they are available everywhere. I invite all

Health committee  In fact, in sports centres. The distributor's argument was that the can was attractive. It was clear that the composition of the product had not been taken into account at all before that choice was made.

Health committee  In fact, it is not Quebec that you must believe, but rather the WHO, the Institute of Medicine, the CDC and the Ruth Centre, who have all concluded that sugar-sweetened beverages are an important contributing factor in obesity. I think that these are references that are solid and

Health committee  Sure. It's my last paragraph.

Health committee  Thank you. We propose the implementation in Canada of an excise tax on soft and energy drinks, so that the revenue generated by this tax may be invested in prevention.

Health committee  Thank you. On behalf of the Quebec Coalition on Weight-Related Problems, thank you very much for hearing us. The coalition is made up of over 100 partners from various spheres such as the municipal, school and health sectors, who all feel it is important to put in place environm