Fisheries committee  I would say it is a science question. We have chosen to educate our consumers—

Fisheries committee  We're altering the choices of consumers.

Fisheries committee  That's not true.

Fisheries committee  We started with education of our consumers. We felt we should let the consumer make the choice. They could buy wild, penned, or closed containment salmon. Over the last year and a half, we've seen a decline in Atlantic farmed salmon and an increase in wild and closed containment salmon.

Fisheries committee  We are a privately held company, so we don't disclose financial information, but our share of salmon sales within the grocery/supermarket business, as measured by ACNielsen, would be at the appropriate share. In other words, if we have a 10% share of the market, we have a 10% share of the salmon market.

Fisheries committee  The customers are coming in looking for salmon. Part of our program is to educate the consumer on what might be a better choice to purchase. We saw a decline in sales when we carried Atlantic salmon, but it was replaced by the sale of more wild salmon and closed containment salmon.

Fisheries committee  We promote the SeaChoice ranking of products, and we promote the products that we believe are better. Obviously over time it alters consumers' perception of the various products available to us.

Fisheries committee  We follow the advice of our science partner, and they indicate to us that there is concern with open pen farmed salmon. So we have followed that advice, and we continue to find alternate sources for our consumers.

Fisheries committee  Is your question why would we need to supplement our wild-caught salmon with closed containment salmon? Customers want fresh product year round. They don't accept discontinuous supply as they used to. We sell these year round now, but there used to be a season. So we sell as much fresh, wild product for as long as we possibly can.

Fisheries committee  We have never sold more salmon than we're selling today, and customers expect it year round. The season obviously is a big part of that, but customers want all fresh product year round.

Fisheries committee  Yes. We've been selling organic and natural foods. We went fairly heavily into it at the end of the nineties and in early 2000, and it certainly outpaces the growth of the more conventional supermarket products. And in lots of categories the organic fair trade natural products are in the top ten.

Fisheries committee  In the last 10 years there has been double-digit growth on the natural, organic products, and low single-digit growth on conventional grocery products.

Fisheries committee  There are a few products that were left in our inventory—mostly smoked—that we currently carry today. It will not be available probably within the next two or three weeks.

Fisheries committee  Do we receive complaints? I'm not sure I understand your question.

Fisheries committee  We sell very little open-net pen salmon product today. We took a marketing and merchandising approach that we would promote wild, frozen, and closed containment salmon. We do have a small amount of Atlantic salmon available today.