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Industry committee  Exactly. But if your target market is adults in both cases—

February 17th, 2015Committee meeting

David Elder

Industry committee  —adults who you have no reason to think are any different but have different characteristics, they are a different target market, how far do you have to go? I think that has been the concern.

February 17th, 2015Committee meeting

David Elder

Industry committee  Thank you very much, Mr. Chairman. Again, I'd like to apologize on behalf of my colleague Mr. Hill, who was delayed twice this morning on a plane. We all know what it's like travelling in this great country of ours at this time of year. Thank you to the committee for the invita

February 17th, 2015Committee meeting

David Elder

Information & Ethics committee  Again I would say certainly there's a balance that's possible, and I think we're very close to achieving it, as I said earlier. We have a principles-based approach. We have a Privacy Commissioner who is keeping track of technologies and new uses and consumer concerns as they go a

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  I haven't really given that a lot of thought or spoken to the CMA about it, so I won't put this forward as the CMA's position, but I would say generally that companies are in favour of the concept of transparency and so to the extent that a company is collecting, using, and selli

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  I hope I understand your question. There is an access right under privacy law that says a user can have access to the information that an organization holds about him, and he has a right to know how it's being used and disclosed. You're saying there should be a list that names th

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  The difficulty would be that those tend to be evolving relationships. For instance, if you buy a dining room set, to use Mr. Péladeau's example, you might consent at that point to release information to certain companies, but at any time it can be very difficult to track precisel

October 16th, 2012Committee meeting

David Elder

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  Are you talking about it in the context of a targeted advertising position?

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  Yes, I think there are great benefits to interest-based advertising, as you suggest. It has certainly been explicitly acknowledged by the Privacy Commissioner. Much of the Internet is free to use, particularly the social media applications. There are some “freemium” options on

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  There's a way now. We already have a situation where things can be investigated by the Privacy Commissioner. She can make a report of findings. She can decide, or the complainant can decide to bring that matter before the Federal Court. The Federal Court can issue any order, incl

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  Again, as I said earlier, I think when you give an ombudsman, an investigative body, the power to also order fines, that fundamentally changes the balance and you have someone become investigator, judge, and jury. That would be to the detriment of what for the most part is an ope

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  I think that users have a number of means of control on the Internet. Some of those controls are featured in browser preferences. For example, you can set up browsers for various safe zones to reject or accept certain cookies and other types of information. When users are using t

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  What they provide to marketers is access to the platforms. They'll say to the marketers, “We won't give this to you, but you tell us what kind of people you want to hit, for example, members of the ethics committee, and we'll do our best to direct your ads to those people.” A si

October 16th, 2012Committee meeting

David Elder

Information & Ethics committee  It shifts all the time, but we have somewhere over 800 members. I'm not sure how that comes out as an exact percentage of marketers and advertisers in Canada. I could certainly undertake to try to get you that figure, but my belief is it certainly represents a substantial majorit

October 16th, 2012Committee meeting

David Elder