Canadian Heritage committee  It's a combination of the two. It takes an interesting world, a captivating universe and the technology to support it. Some very simple games do very well, but I am considering the overall picture. If the world is interesting and the technology supports it, all this together will

Canadian Heritage committee  I was a producer before and I produced an iPad game, for example, with 14 people. So it's—

Canadian Heritage committee  But we have a team of 400.

Canadian Heritage committee  We have a couple of programs. Our biggest one is Club des petits déjeuners . It's for kids. We gave over $100,000 recently. We did our big event in the studio. We have another committee which we give to. We are located in the Mile End area in Montreal. We give a lot to the local

Canadian Heritage committee  I prefer to deal with a woman if she's very talented.

Canadian Heritage committee  Except for the tiny details, it's pretty much the same.

Canadian Heritage committee  I agree. It's the same for movies and the same for television. It's the same for a lot of forms of entertainment. You have to self-regulate, and as a parent as well. It's the same advice I gave to all my friends who have kids: they should have limits. It's our job as parents to d

Canadian Heritage committee  I don't know if they're making a mistake. I wouldn't judge them on that, because it's the field they know. When I was in business school, they were pushing us to accounting, because being a comptable agréé—I don't know the expression in English—was a big thing at the time. Sudde

Canadian Heritage committee  We make an effort with this, particularly when it comes to actors. The games are developed in English first, we have to admit that. My colleague here said that half his games are sold in North America. For us, that percentage is 40% to 50%, and the United States makes up 90% of

Canadian Heritage committee  It's critical. This is part of our industry. Without these talents, we couldn't have the industry here. It's interesting because we developed it ourselves. It has been developed over the years. We were talking about critical mass and that is why today, we have Quebeckers and Cana

Canadian Heritage committee  I think I should add that it's nice to have universities invest, but as I was mentioning, right now we have a lack of what we call seniors in the industry. For us, we believe we've reached a plateau. That's when it starts to be more and more difficult, and that's why people will

Canadian Heritage committee  One area where I would say that our intellectual property is maybe under attack is piracy. Right now the market is shifting a bit for PC games. We have what we call free-to-play games. I don't know how familiar you are with that. It's a game you start playing for free, and if at

Canadian Heritage committee  None that I'm aware of for the National FIlm Board because we don't do film per se, we do video games. We do attend a bunch of conferences on art and writing. Two years ago I was at the Toronto International Film Festival. We did a panel with Jon Landau, the Avatar producer, and

Canadian Heritage committee  Not that I'm aware of.

Canadian Heritage committee  For the e-campus, Ubisoft had financing from the government, but right now we're financing with external partners. For example, Autodesk, which is doing software, partners up with us to train those guys.