Agriculture committee  Thank you very much. On your first point, we are fully coordinated and integrated with the Canadian Vintners Association, and we're a member of the CVA. We have a national strategy that is complementary to our provincial strategy in Ontario and to the provincial marketing strate

Agriculture committee  Yes.

Agriculture committee  We developed a strategy through our national organization, the Canadian Vintners Association, in order to put together a vision, if you like, of how we would position ourselves in the marketplace and to also use that as a baseline for making a proposal to the federal government f

Agriculture committee  You're quite correct in your statistics and what is permitted and not permitted. There is a certain level of permission in terms of what you take with yourself if you're crossing from Ontario to Quebec, for example, but to join a wine club or to have it actually shipped to Quebec

Agriculture committee  It simply shows that you're willing to support all-Canadian product.

Agriculture committee  It's a great question. I don't think there's one silver bullet in order to achieve that. I think it's a whole mixture of a range of activities. Over the last number of years, we have certainly enhanced all of our marketing activities within Ontario, B.C., and even Nova Scotia.

Agriculture committee  No. Unfortunately, that does not exist. When the changes were made years ago, the excise tax exemption applied only to bottles of wine that were made from 100% Canadian grapes. It did not take into account the fact that you have Canadian grapes going into blended wine. Our obje

Agriculture committee  Thank you very much, Mr. Chair. Good afternoon. My name is Patrick Gedge, and I'm president and CEO of the Winery and Grower Alliance of Ontario. As you mentioned, Del Rollo is with me, who is the secretary/treasurer of the Winery and Grower Alliance of Ontario, as well as t

Agriculture committee  Yes. As an organization we support it, and we're a member of the Canadian Vintners Association nationally, which obviously supports it. We think it's something that will be good for the industry.

Agriculture committee  That is something we should do because it's a very concrete measure we can take. What's more, it's a matter of taking pride in Canadian products. It's interesting how different countries have commanded their market share within their own countries even though there's presumed fr

Agriculture committee  Let me just comment on the first part. One of the things we've seen in Niagara, to use that as one example—and Murray mentioned this earlier in terms of tobacco in some parts of the province but also in terms of tender fruit—is a conversion of some of the land from tender fruit

Agriculture committee  You certainly can. You'll notice we didn't come with a shopping list of 20 things, but have focused on a few specifics.

Agriculture committee  We've certainly had discussions with the minister. I think the minister understands what we're talking about, and understands the potential implications. I can't say we've gotten any indication that the overall philosophy or course of action will change, but I know they're gather

Agriculture committee  Keep at it.

Agriculture committee  Maybe I'd start and then pass it on to Murray, who lives tourism every day of his life. One of the things we've seen from other jurisdictions when they've done economic impact analyses is the importance of tourism. We suspected before this that it would be very important, partic