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Agriculture committee  As complementary information—I'll be very quick—as a representative of the industry, our margin is 1.5%. That's public information. We cannot afford to keep those margins. The 8% will go on the market because in the food industry, especially in ours, 1.5% is the bottom line benef

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  I can tell you that 70% of our 2,000 families are at fewer than 5,000 taps.

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  As a packer, I can confirm right away that we will not take one dime in profit. That will all go in the market because, first of all, we don't do those kinds of margins and we need to increase the volume. This is what the producers ask for, and no margins on our side, I can confi

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  You know, I wanted to be able to go back home instead of going to jail. But if you have one address of one person, I can send you cranberries, honey, and maple. So just ask one person to do that, and I'll do it.

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  We already go to a number of trade fairs that specialize in products of this kind. One of the biggest international trade fairs is BioFach, in Germany. It already focuses a lot on the organic food market. We have been putting a lot of effort into promoting organic syrup. The grow

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  We do not want to talk about our competitors' commercial strategy. We produce only bottled products. The problem with sending the bulk product over there is the way in which it is processed in European plants in terms of the appellation, the brand. I cannot talk about what others

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  We do put the label on. We do everything because we control the quality from the producers to the end. When we put our quality label, we want to make sure that we control the whole production chain.

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  In Europe it's a regulation that is the barrier. The regulation there is very, very high. The main concern in honey is the weaknesses of the bees. We had a crop of honey five times smaller this year compared to last year. In one year it's five times lower. We have a very big chal

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  I don't think so. We need to get to their level of regulation regarding honey. We're fine with it.

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  Well, it's not much. We talk about half a million pounds on our side, but it's not the amount, we are in education to help build them. For us, it's not the big volume. But still, since we're a co-op, everyone is important, so we take care of them as much as we take care of 2,000

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  There is a specific maple that produces maple syrup. Even in China I know they're working to grow their own trees to make their own maple syrup, but from what I know, that will be—

November 26th, 2013Committee meeting

Martin Plante

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  We can work with the CFIA to have a label with a certain verification of what has been packed in Canada instead of being packed anywhere else around the world. We want to produce Canadian jobs, and this is not what is happening when we pack it in Europe.

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  We will work all together for that.

November 26th, 2013Committee meeting

Martin Plante

Agriculture committee  We have 30 brands. It allows us to have eight partners in Japan because one brand could cover the retail market and the other brand could cover the food service market.

November 26th, 2013Committee meeting

Martin Plante