Canadian Heritage committee  I will respond in English. This is part of what Mr. Goldstein is referring to in terms of product. We know that festivals are a significant portion of the products that we sell. We try to highlight those products across the country, whether they're festivals and events or differ

Canadian Heritage committee  Yes, I understand. Thank you.

Canadian Heritage committee  Go ahead.

Canadian Heritage committee  Great. Thank you, I'll add a little to that. First of all, we operate, as I said, in about 12 different countries around the world. We do trade events, marketing, and PR events in all of those countries. and we frequently bring Canadian artists with us to both entertain and be p

Canadian Heritage committee  Sure. Thank you very much. You're quite right. One of the points that we want to make is that we are always a public-private partnership. We work fully in collaboration with other levels of government as well as with the private sector to co-invest our dollars in 12 countries ar

Canadian Heritage committee  I'm fully in agreement with that comment. It is the excitement that is the fuel that helps us sell tickets, both within Canada and internationally.

Canadian Heritage committee  We love unfettered access into Canada from all over the world. Air travel has a significant impact on bringing customers into our country and bringing them to see our music festivals and all of our other experiences, so we love it.

Canadian Heritage committee  We do exactly the same thing. We do what we call conversion studies. We identify how much we've invested in a marketing program. We then measure those people who saw the marketing program and those who came as a result and we're able to measure meaningful ROI on all of our market

Canadian Heritage committee  We're very keen on the international market, of course, to Canada. It's significant because it helps us diversify our over-reliance on the Canadian market. We also know that the Canadian market is under significant threat. We're huge travellers and the rest of the world has figur

Canadian Heritage committee  Thank you very much, Mr. Chairman. It's a pleasure to join you here today. I'm sorry I'm not here in person, but I do appreciate this very much and thank the committee for including the tourism perspective in your important study. I would like to offer just a quick overview,