Health committee  The problem with prescription regulation is that it is prohibitively restrictive. It makes the product less accessible. It makes the product, in the view of vapers—

Health committee  Well, let's look at how effective smoking cessation therapies have been. You know, there we're looking at a 4% to 7% success rate, whereas when you look at electronic cigarettes, you see that they are growing so rapidly because they work.

Health committee  There is sufficient scientific evidence. There should be more, but a number of surveys have been done—one that includes 19,000 individuals all across the world—which show that, over a period of time, 81% of them have been able to completely stop smoking and switch to using electr

Health committee  There's one major study. There are also a lot of other smaller ones, online surveys, and other indications. That's why I said that it would be great to do more and to have a structure here in Canada so we could monitor that.

Health committee  There have actually been numerous studies on that fact. The 27-page report that I've provided the committee goes over that very specific thing. The fact of the matter is that it's true that it's not simply water vapour that is emitted. There are propylene glycol, a very minimal

Health committee  I believe that sales of any type of electronic cigarette product to adolescents should be banned, regardless of flavour.

Health committee  I would absolutely support marketing restrictions for never-smokers and for youth, but it is important to have some aspect of marketing to let current smokers know that the product is available. I would support some very specific marketing restrictions—absolutely.

Health committee  For the most part, our members don't really sell the disposable cigalite type of electronic cigarettes because they have been shown to be less effective. We typically sell the second- and third-generation types of device, which have been proven to be more effective.

Health committee  That is absolutely what we're saying. These flavours were based on demand. The industry was grown by former smokers who went on to vaping, and those former smokers want a range of different flavourings. Granted, some of the flavourings you mentioned are not hugely popular, such a

Health committee  Absolutely. We've been calling for it. Yes.

Health committee  Yes, certainly. The fact of the matter is that electronic cigarettes have so many different aspects that need to be regulated. So much more research needs to be done and continues to be done. One aspect is e-liquid testing. For example, there's e-liquid flavouring. The flavouring

Health committee  Oh, sorry. Okay.

Health committee  The reason—

Health committee  Sure. The reason I recommended a dedicated category is due to all of the unique challenges regarding electronic cigarettes, from the manufacturing standards of the e-liquid, to testing, to further research on the effects of the elements in e-liquid, monitoring that, and making su

Health committee  Thank you. It's an honour to be here and speak with you today. My name is Daniel David and I am here as a representative of the Electronic Cigarette Trade Association of Canada. The Electronic Cigarette Trade Association is a self-regulatory organization that has been actively i