Canadian Heritage committee  We're happy to help, absolutely. Obviously, we have interests in almost every community across the country and relationships with many of those municipalities. We work with over 300 municipalities right now, with their parks and rec departments, on Jumpstart activities and progra

Canadian Heritage committee  From our perspective, I think there are a couple of things. First, your ability to communicate with Canadians is tremendous. You have to think about how to use the assets you have in that regard, whether it's the income tax form or other different ways you and the government have

Canadian Heritage committee  Yes, it's national, for sure. In Quebec, we're very proud of camp Bon départ, which is in Wentworth, just north of Montreal. We work with the social service agencies across the province to bring 500 children to our camp there. The dealers in Quebec have built that camp over the

Canadian Heritage committee  Today's communications around Active at School are a good example of what we would be willing to do and what we are capable of doing. That's using our own communication channels, but also our different businesses, whether it's Atmosphere, or Intersport, or S3, in Quebec, as well

Canadian Heritage committee  Right. I think part of it, too, is that you can use technology to get kids moving. If they have these devices in their hands, how can we, the adults, develop the programs and the applications that make it fun to move? We've seen a huge increase in the personal devices that measu

Canadian Heritage committee  I think it certainly helps. There is no doubt. It helps those families who truly need it, in combination with a variety of other things that a lot of the sport organizations put in place. Many hockey organizations, for example, have their own programs for children who come forwar

Canadian Heritage committee  Well, I have a goalie at home. I have one of each at home, and it's not an inexpensive sport. I can tell you this much. We've been working with Hockey Canada to talk about ways to address this, as well as with Bauer and some of the other manufacturers. We have starter kits that

Canadian Heritage committee  The Jonathan Toews Bauer starter kit has everything but skates, a stick, and a helmet in it.

Canadian Heritage committee  You get all the protective gear, everything except skates, which you have to size.

Canadian Heritage committee  I would say that there are a lot of parents and hockey organizations and other organizations that would work together to help the kids get into the sport. I would just have to get them through the door, and I know there are a lot of parents who help, along with organizations like

Canadian Heritage committee  I think you need to regulate that screen time. That's really what it comes down to, and that's a big responsibility of the parent—

Canadian Heritage committee  Thank you, Mr. Chair. Good afternoon everyone. Thank you for the opportunity to speak to you today. My name is Landon French. I'm the vice-president of community relations for Canadian Tire Corporation. I also serve as executive director of Canadian Tire Jumpstart Charities. I h