Industry committee  That's it exactly.

Industry committee  It's because there is an issue with spam. There are networks of spammers out there, filling our mailboxes day after day with garbage. It is important to have an anti-spam law to go after those activities, in particular the bad players. We support that 100%. It's just a question o

Industry committee  I think that statistic, to the 37%, is the Cloudmark study that gets loosely referred to. That also measured something like a 27% or 28% reduction in overall email traffic. One really needs to be careful with statistics. What's causing the reduction in spam? Is it just that every

Industry committee  I think that would be a huge improvement to this law. It would simplify the consent provisions of the law, especially for small and medium-sized businesses.

Industry committee  Yes. We are a small business with approximately 20 or 22 employees. It cost us $20,000 to amend our database system, and over and above that, I had a project team working on this quite a few hours to create policies and procedures for our organization. I've said to people that it

Industry committee  I'm going to let David respond.

Industry committee  As long as CASL applies broadly to the issue of regular messaging to consumers, and it does that to provide a backstop that enforces good marketing practices, the danger is that unless the private right of action is either removed or narrowed, it is a perfect vehicle for class ac

Industry committee  Even in the finding in the Blackstone case, the initial fine was $650,000 or something. They had to appeal that to the commission. The staff hit them heavily. The commission reduced it to whatever it was, $25,000 or $50,000, a twelfth of the original. That's some of what's goin

Industry committee  We receive complaints from consumers about marketers' activities. The principal concern that you hear from consumers is that they want to have control over the communications they're receiving. Typically, the complaints that we will receive are situations where an unsubscribe re

Industry committee  It doesn't say it has to be recorded on a computer, but the law is very stringent in saying that it gives implied consent to contact people where you have an existing business relationship. That is defined as where there's a transaction that takes place, or an inquiry, or request

Industry committee  Well, I think clarify in the law, for starters, how the penalties are set up. The penalties section just applies broadly to messaging, malware. The government really could send a strong message, and I think this needs to be done by government, by putting in place the necessary

Industry committee  That's correct.

Industry committee  Right.

Industry committee  Mr. Chairman, thank you to the committee for the invitation to present the Canadian Marketing Association's views on this important review of Canada's anti-spam law. CMA's membership includes most major financial institutions, major retailers, large technology companies, and of

Information & Ethics committee  No, not necessarily secondary marketing purposes. It could be any. It could be a situation where an app that's been developed, that is based on the use of personal information, develops a new aspect to it—