Industry committee  We haven't made a final decision yet about that. We were talking about a code of practice around marketing. We already have the “Canadian Marketing Code of Ethics & Standards”, and also possibly one related to the use of children's data. Again, we have that in place and hav

Industry committee  The bill requires organizations—including not-for-profits looking to find funders and communicate with those funders—to make decisions about whether it is a regular activity. If they make the wrong decision, they are subject to significant fines under this bill, and to orders fro

Industry committee  Absolutely. Thank you for the question. It is very important to remember that this bill has two purposes. We believe both of those purposes can be fulfilled in harmony. One is to protect consumers' personal information, which is extremely important. The other is to enable busin

Industry committee  I think the most important thing is take into account the variable capabilities of SMEs when they are collecting data, and I think the bill does achieve that. It needs a few tweaks in order to really help SMEs. One of the most significant ones would be in the area of children's

Industry committee  Let me start by saying that consent and informed consent are extremely important in any privacy law. Those rules exist as well. The CPPA calls for clearer disclosure built on the existing rules, but the Achilles heel of disclosure is consent fatigue. In Europe, people have to con

Industry committee  That is something I'd have to take back to my membership in terms of how detailed it should be in the legislation.

Industry committee  The Canadian Marketing Association has been a leader in developing rules and guidance for marketers when it comes to using children's information. We have rules that start at anyone under 13, and any use of their data would need the express consent of the parent.

Industry committee  In the case of children, our view is that if it's a company that is dealing in an area where it knows it is specifically reaching children, it should set up a system to make sure it is getting the parental consent.

Industry committee  If you're talking about an online harms type of thing, that would be different legislation. This bill deals with privacy.

Industry committee  In terms of privacy, our code actually does have three steps, not five.

Industry committee  Thank you for the question. The law is designed to be principles-based. It does take into account the size and type of business and the activities that an organization is engaged in. It is very different from the European law, which is very prescriptive, requires pages of box-ti

Industry committee  Good afternoon, Chair and members of the committee. Thank you for inviting us to appear and for prioritizing privacy law reform. Your work is critically important to Canadians and to the future of our economy. I cannot overstate how reliant Canadians are on data and the digital